Paid Social and Search Media Manager

2 weeks ago

Gilbert, United States Elevation Marketing Full time
Job DescriptionJob Description

Elevation Marketing is a mid-sized, full-service B2B only marketing communications agency, located in Gilbert, Arizona. Our client roster includes over 45 companies with revenues of over $1B annually and a variety of other small and medium sized companies. We are adding to our team of outstanding, high-performing, ultra-driven, highly collaborative team members to keep up with our clients and their demands on us.

We are seeking a talented and experienced Paid Social Media and Search Manager to join our dynamic team. The Paid Social Media and Search Manager will be responsible for developing and implementing paid social and search strategies across various platforms to effectively reach and engage our clients' target audiences. The ideal candidate will have a proven track record of success in paid social and search campaigns, a deep understanding of B2B marketing strategies, and a passion for driving results through digital channels.

We believe in person collaboration drives the best marketing results for our clients This job is IN OFFICE, inside our beautiful Gilbert, Arizona location, with two work from days a month, three weeks PTO at start of employment and growing to four weeks over time. The agency is also closed between Christmas and New Years.

Key Responsibilities:

  • Strategy Development: Collaborate with clients and internal teams to develop comprehensive paid search and social media strategies aligned with clients' marketing objectives and target audience demographics, with an eye toward growing the bottom line and improving performance measures (Conversions, CPA, ROAS, Profit).
  • Campaign Management: Plan, execute, and optimize paid social media campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, Bing, and GDN (among others), ensuring optimal targeting, budget allocation, and performance tracking.
  • Ad Creative Development: Work closely with our creative team to develop compelling ad copy, graphics, and multimedia content that resonate with the B2B audience and drive engagement and conversions.
  • Audience Targeting: Utilize advanced targeting capabilities and audience segmentation strategies to reach and engage specific buyer personas and decision-makers within target industries.
  • Budget Management: Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend.
  • Performance Analysis: Conduct regular analysis and reporting of campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), to identify trends, insights, and areas for optimization.
  • A/B Testing: Implement rigorous A/B testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum performance and effectiveness.
  • Client Communication: Act as the primary point of contact for clients regarding paid social media and search campaigns, providing regular updates, performance reports, and strategic recommendations to drive campaign success and client satisfaction.

Additional duties and Responsibilities

·Works within channel-specific campaign manager tools and platforms such as LinkedIn, Facebook Business Manager, Google, Bing, GDN, LinkedIn and other digital campaign management tools.

  • Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly.
  • Meet internal and client deadlines.
  • Drive and achieve client KPIs.
  • Capture campaign results and produce reports.
  • Attend meetings with the team, clients and agency as assigned.
  • Present data, analytics, and conclusions to clients as needed.
  • Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients.
  • Set up campaigns for appropriate ad and conversion tracking in paid search and social platforms, CRM and analytics tools.

Experience and Skill Sets

  • Bachelor’s degree in marketing, Advertising, Communications, or related field.
  • Proven experience managing paid social media and search campaigns for B2B clients, preferably within a digital marketing agency environment.
  • In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, Bing, GDN.
  • Strong analytical skills and proficiency in interpreting campaign data to derive actionable insights and optimize performance.
  • Excellent communication and presentation skills with the ability to articulate complex ideas and strategies to clients and internal stakeholders.
  • Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads is a plus.
  • Knowledge of GA4 is a plus.
  • Able to thrive in a fast-paced, self-starter environment.
  • Workamajig experience a plus.

About Our Values

Over time, we find that employees who live out our values enjoy their experience and stay and prosper over a long period of time at Elevation. We try to live out the following values each day. We are not perfect, but we try:

People: Each employee, partner and client deserve to reach their full potential.

Integrity: Honesty, truth-telling, and transparency must always exist.

Collaboration: Creating great marketing relies on each stakeholder to fully engage in the process without personal, professional, or relational roadblocks.

Results: As individuals, we own our successes, the success of our fellow employees and the success of our clients.

Evolution: With purpose, as individuals and as an agency, we embrace tomorrow’s opportunities through continuous planning, self-assessment, training, learning, and activation.

Compensation and Benefits

Elevation strives to provide some of the best agency compensation and benefit packages in the great southwest. The job is in Gilbert, AZ (just off Loop 202 expressway) and less than one mile from over 50 restaurants. Our business is all about collaboration, so we do not offer telecommuting currently, but we do offer flex hours depending on the position and clients. Employees can start at any time between 7 AM and 9 AM and finish between 4 PM and 6 PM based on client demands and department structure. Elevation pays for 95% of employee’s life, health and long-term disability insurance. Elevation offers vision, dental and a variety of other benefits that an employee can purchase. The kitchen area is full of free snacks and beverages. Tuition reimbursement is available. The salary range for this position will vary depending on experience and skills outlined above.

Company DescriptionFounded in 1999, Elevation Marketing is a top business-to-business integrated marketing communications agency based in Gilbert, Arizona. Serving high-profile clients locally, nationally and internationally, Elevation provides comprehensive and strategic communication services including branding, web design, advertising, public relations, paid media, direct marketing, market research, interactive, event marketing, lead generation services and graphic design. For more information about Elevation Marketing, please visit www.elevationb2b.com.Company DescriptionFounded in 1999, Elevation Marketing is a top business-to-business integrated marketing communications agency based in Gilbert, Arizona. Serving high-profile clients locally, nationally and internationally, Elevation provides comprehensive and strategic communication services including branding, web design, advertising, public relations, paid media, direct marketing, market research, interactive, event marketing, lead generation services and graphic design. For more information about Elevation Marketing, please visit www.elevationb2b.com.

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