Digital Advertising

Our client is looking for a Digital Advertising and Social Media Manager for a perm role in Duluth, GA. This is an onsite role. Join our Client as a Digital Advertising and Social Media Manager, where you'll play a pivotal role in shaping our online presence. This position is ideal for someone who is adept at crafting and executing innovative paid advertising campaigns and managing a vibrant social media strategy. This role is a perfect match for a marketing professional who is passionate about digital advertising and social media. Be part of a dynamic team in a prestigious law firm, where your contributions will have a direct impact on our growth and client engagement.

Skills:

•                 Strong proficiency in Google Analytics, AdWords, Search Console, and other digital marketing tools.

•                 Experience with WordPress and content optimization.

•                 Proactive, accountable approach with a focus on meeting the firm's digital marketing objectives.

•                 Bachelor's Degree in Marketing, Communications, or a related field, with substantial experience in digital advertising and social media management.

•                 Experience in a legal setting, particularly personal injury law, is advantageous but not essential.

•                 Familiarity with automation tools like Zapier is a plus.

Responsibilities:

•                 Digital Advertising Strategy and Execution: Develop and manage comprehensive digital advertising campaigns, including PPC, display ads, and social media advertising, to drive client engagement and acquisition.

•                 Social Media Management: Lead our social media strategy, ensuring active and engaging presence across various platforms, and aligning content with our firm's brand and client outreach goals.

•                 Analytics and Performance Reporting: Implement robust analytics frameworks to monitor, analyze, and report on campaign performance, making data-driven decisions to optimize reach and effectiveness.

•                 Vendor and Technology Management: Collaborate with digital marketing vendors and agencies, ensuring seamless integration of technologies and tools, including AdWords and CRM systems, to enhance marketing efficiency.

•                 Content Optimization: Utilize platforms like WordPress for content posting and optimization, ensuring high-quality, SEO-friendly content.