PPC Account Lead

4 weeks ago

Simsbury, United States Digital Position, LLC Full time
Job DescriptionJob Description

Experience: 1-3 years’ experience in PPC

Required Education: Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred

Client Facing: YES

JOB SUMMARY

Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded PPC Account Lead to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 25% of your time communicating with clients, 40% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices are required to succeed in this role.

RESPONSIBILITIES

  • Define budget and CPA thresholds for all campaigns
  • Optimize and create campaigns, keyword targets and ad copy
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display
  • Provide feedback to clients on landing pages
  • A/B testing across multiple channels
  • Analyze & interpret results for the clients with steps needed for continuous improvement
  • Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE

1-3+ years of experience in:

  • Managing $50k+ Monthly Budgets
  • Search (Google Ads, Microsoft)
  • Retargeting (Google, Facebook)
  • Researching Keywords (SEMRush)
  • Social Advertising (Facebook, TikTok, LinkedIn, Twitter, Pinterest)
  • Video Advertising (YouTube)
  • Shopping Feed Optimization & Shopping Campaign Management
  • Google Analytics

QUALIFICATIONS

  • History of achieving results by meeting or exceeding client goals.
  • Proven ability to scale paid traffic while maintaining CPA targets.
  • Knowledge of how paid & organic traffic work together
  • Capacity to analyze demographics to maximize return on client marketing investment dollars
  • Highly organized with the ability to work on divergent brands and projects
  • Effectively manage a small team
  • Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
  • The ability to self-manage time (remote), adapt to changing environments and ultimately measure on results
  • An understanding of how conversion tracking works and the best ways to set it up
  • Shopify knowledge is a plus
  • Google AdWords/Analytics Certification preferred

Your base pay will be based on a number of factors, including knowledge, skills, qualifications, and experience.

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