Email Marketing Specialist

3 weeks ago


Pinellas Park, United States Strickland Brothers 10 Minute Oil Change Full time
Job DescriptionJob Description

We are seeking an Email Marketing Specialist to join our team You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. 

Responsibilities:

  • Conduct market research to determine potential of products and services.
  • Perform analysis of market strengths, weaknesses, opportunities and threats
  • Development and implement innovative marketing campaigns.
  • Translate complex data into simple graphs and text.
  • Compile and present data for other departments.
  • Optimize overall email program through new messaging, offers, A/B testing email content and titles.
  • Utilize email best practices around deliverables, opt-ins, and list management.
  • Stay knowledgeable on upcoming and current email marketing trends.
  • ROI focused with a proven track record in optimizing email KPIs across revenue generating campaigns.
  • Work cross-functionally to support the success of new product launches.
  • Collaborate with other eCommerce team members to drive a consistent omnichannel consumer experience.
  • Compile monthly, quarterly, and annual reports that accurately reflect the email marketing efforts.
  • Analyze data and metrics regarding email marketing performance, ownership of weekly reporting.
  • Assist with managing and optimizing existing websites, creating new web pages and on-site blogs to enhance the user experience as needed.
  • Introduce and implement email marketing automation strategies.

Qualifications:

  • Bachelor's degree in marketing preferred
  • Experience working with analytics platforms like SEMrush, TripleWhale, or Google Analytics
  • Previous experience in market research or other related fields
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills
  • Ability to work well in teams


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