SEO Specialist

2 weeks ago

Portland, United States Pixel Forest Marketing Full time
Job DescriptionJob Description

Job Title: Contract SEO and Google Ads Specialist

Overview: We are seeking a skilled SEO and Google Ads Specialist to join our team on a contract basis. As our specialist, you will be responsible for developing and implementing strategies to improve our website's visibility in search engines and manage Google Ads campaigns effectively. The ideal candidate will have a proven track record of optimizing websites for search engines and driving successful PPC campaigns.

Responsibilities:

  1. Conduct keyword research to identify opportunities for improving organic search rankings and increasing website traffic.
  2. Develop and implement on-page and off-page SEO strategies to optimize website content and structure.
  3. Perform regular website audits to identify technical SEO issues and provide recommendations for improvement.
  4. Monitor and analyze website performance using tools such as Google Analytics and Google Search Console.
  5. Create and manage Google Ads campaigns, including keyword selection, ad copywriting, and bid management.
  6. Continuously optimize PPC campaigns to improve performance and achieve business goals, such as increasing conversions and lowering cost-per-click.
  7. Generate regular reports on SEO and Google Ads performance, providing insights and recommendations for improvement.
  8. Stay up-to-date with industry trends and best practices in SEO and PPC advertising.

Requirements:

  1. Proven experience as an SEO and Google Ads Specialist or similar role.
  2. In-depth knowledge of search engine algorithms and ranking factors.
  3. Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar.
  4. Experience with website analytics tools, particularly Google Analytics and Google Search Console.
  5. Strong understanding of PPC advertising principles and best practices.
  6. Experience managing Google Ads campaigns across various platforms (Search, Display, Remarketing, etc.).
  7. Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
  8. Strong communication skills, with the ability to effectively convey complex information to stakeholders.
  9. Ability to work independently and manage multiple projects simultaneously.
  10. Relevant certifications such as Google Ads Certification or SEO certifications are a plus.

How to Apply: Please submit your resume detailing your experience and why you are the ideal candidate for this role. Additionally, include any relevant portfolio samples or case studies demonstrating your SEO and Google Ads expertise.

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