Content Writer

The Boulder Public Library District (BPLD) is committed to advancing equity in our diverse community by providing accessible programs, print and digital materials, tools and technology, and educational opportunities. Across our five current locations, we are proud to offer resources such as a makerspace, art galleries, outdoor learning areas, a multimedia local history archive, community literacy programs, and a theater. Boulder Public Library strives to be a safe and welcoming place to all staff and patrons, alike. Through outreach, community partnerships, and volunteer-driven programs, we seek to adapt our services to those who may experience barriers to visiting our physical locations.

We circulate more than 1.5 million items annually, but we believe that a library is more than a place to borrow free materials. As a vital civic space, we provide opportunities for our more than 500,000 yearly visitors to study, host meetings, be introduced to new people or experiences, and connect to essential local services.

Our employees are part of a vibrant, uplifting workplace culture that honors the joy and commitment of meaningful public service, while still caring for the needs of the individual. Our work is highly collaborative, adaptive, inquisitive, and is always on-going. We are passionate individuals with diverse backgrounds, interests, and experiences and we are dedicated to our mission of connecting people, ideas and information to transform lives and strengthen our community.

This is a 40-hour per week, exempt, at-will role.

Job Summary: The Content Writer and Media Planner will be responsible for creating engaging, long-format content for news releases, landing pages, and other promotional materials. This role requires an understanding of media planning, program promotion, and event marketing. Additionally, the candidate will update some of the library's website content to ensure information is current and accurate and assist with accessibility compliance.

Essential Functions:

• Write and edit long-format content for various platforms, including news releases, landing pages, library articles, newsletters, and more. (30%)
• Develop and implement media plans to promote library programs and events. (30%)
• Collaborate with the program team to create and execute promotional strategies. (20%)
• Update and maintain the library’s website, ensuring content is accurate and up-to-date. (20%)

Additional Responsibilities:

• Monitor and analyze the performance of promotional campaigns, adjusting strategies as needed to improve effectiveness when possible.
• Coordinate with other library departments to gather information and ensure cohesive messaging.
• Stay current with industry trends and best practices in content creation, media planning, and digital marketing.

Health and Wellness Benefits

• Group Medical, Dental & Vision benefits to employees who work 20 hours or more per week
• Lifestyle Spending Account (LSA) for all benefit-eligible employees
• Employer paid Basic Life & Long-Term Disability Insurance
• Employer paid employee assistance program (EAP) for employees & their household members
• Health Savings (HSA) or Flexible Spending Accounts (FSA) for all benefit-eligible employees
• Voluntary, Employee Paid, Group Accident, Critical Illness & Hospital Indemnity Plans for all benefit-eligible employees
• Employees who work 20 hours or more per week are eligible to take up to 12 weeks of Paid Parental Leave following the birth of an employee’s child or the placement of a child with an employee for adoption or foster care
• Infant at Work Program
• Transportation and Parking Assistance

Time-off Benefits

• New employees accrue 4 weeks Paid Vacation
• 80 hours of Paid Sick leave per year for employees who work 20 hours or more per week
• 12 Paid Holidays and 3 Floating Holidays
• Time off for Jury Duty, Bereavement and Voting
• Pet Adoption Leave
• Grandparent Leave

Helping Your Future

• Public Employee Retirement Association of Colorado (PERA) Defined Benefit Plan or PERA Defined Contribution Plan
• PERA 401(k) Plan
• Tuition Reimbursement Program and Student Debt Repayment Assistance
• Paid Training and Professional Development

Library Perks

• Easy access to unlimited resources—including books, movies, programs, digital technology and more

Qualifications:

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field with a minimum of three years of work experience.
• Proven experience in writing long-format content for news releases, landing pages, and promotional materials.
• Strong understanding of media planning and digital marketing strategies.
• Experience with website content management systems (e.g., WordPress).
• Excellent writing, editing, and proofreading skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience with design tools such as Canva, Adobe and multimedia production.
• Experience conducting customer research and analyzing data to identify trends, preferences, and areas for improvement.
• Experience with community outreach.
• Fluency in the Spanish language and/or experience with diverse ethnic and cultural backgrounds.

Working Conditions:

Work primarily in an office setting. Work may include extended periods of time viewing a computer monitor and operating a keyboard. Requires sufficient manual dexterity that permits the employee to operate a computer, office, and library equipment. Sufficient personal mobility and physical reflexes which permit the employee to work in a multilevel facility. Seeing, hearing, and speaking required.

This job post will be open until August 26th at 4PM, please submit your application prior to that time. Interviews for the position will begin the following week, September 2nd.