Director, Media Analytics

4 weeks ago

Chicago, United States rEvolution Marketing Full time
Job DescriptionJob DescriptionSalary:

rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, hospitality, public relations, social media and research.

 

At rEvolution, we pride ourselves on creating award-winning brand-building marketing, strategic consulting and media programs for our client partners that are widely recognized throughout the global sports industry.


rEvolution is seeking a Director, Media Analytics to join our growing sports marketing agency. In this role, reporting to the Global Head of Analytics & Insights, you will lead and motivate the analytics team by providing detailed analytics-based strategic insights and direction to aid in the development of reporting and analysis for existing and potential agency clients. Working closely with the agency’s client and internal account management, creative, strategy, research, and media teams, you will provide a consultative perspective on analytical tools, measurement, and testing. You will play a supporting role in agency new business opportunities.

 

You Will:

  • Direct analytical strategies, methodologies and deliverables across multiple clients
  • Manage a team of BI analysts and developers, providing guidance and supporting their growth. 
  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
  • Oversee, analyze and interpret media performance while ensuring delivery of sound business strategy and optimization toward succeeding client KPIs
  • Work with the team to deliver strategies and agency POV’s as well as oversee the translation of these strategies into the final audience plans
  • Analyze client’s audience strategies and work with internal groups to lead business case development
  • Manage external vendors or consultants for BI-related services and/or tools. 
  • Develop and support reporting of various testing efforts to improve overall results and effectiveness of client campaigns
  • Manage and oversee campaign planning and campaign effectiveness, with respect to:
    • Data transformation, extraction, loading
    • Defining key metrics and set goals
    • Developing test and control methodologies and design 
    • Identifying target populations, tactics


You Have:

  • 10+ years of experience performing and leading analytics initiatives.
  • Bachelor’s degree in statistics, social science research, economics or related field preferred
  • Proficiency in analyzing large datasets to derive insights and make data-driven decisions.
  • Experience with designing and maintaining data warehouse architectures.
  • Ability to create and manage data models that support business needs.
  • Strong reporting background; experience with BI tools such as Tableau, Power BI, QlikView, etc. for data visualization and reporting. 
  • Understanding of ETL (Extract, Transform, Load) processes and tools to integrate data from various sources into the data warehouse
  • Strong experience in data mining/statistical techniques, experiment design and database management, including database techniques, data warehouse, normalizing tables and relational design.


This hybrid role is based in our fabulous Chicago office, but has a global reach


Our Benefits Include:

  • Medical/Dental/Vision insurance
  • 401k w/ Company Match
  • Flexible time off policy
  • Paid Maternity and Paternity Leave coverage

 

WE ARE rEvolution

We are a unique collective of marketing experts, built to move the needle for brands looking to leverage sport to achieve their business goals. We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation. 

 

Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.

 

rEvolution is committed to embracing and supporting diversity, inclusivity, and equal opportunity.  By continuing to build an inclusive global agency that represents a variety of backgrounds, perspectives and skills, the greater our collective work will be.

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