Product Marketing

3 days ago

Scottsdale, United States National Cncl Prescr Drug Full time
Job DescriptionJob Description

Position:

Product Marketing & Communications Specialist

Reports to:

Director, Marketing & Communications

Job Status:

Exempt

Position Summary

The Product Marketing & Communications Specialist is the glue that binds our product and member growth strategy to the tactics we need to drive sales and engagement and achieve our goals. Primary responsibilities include:

  • Business Development: Contributes to company marketing process improvements to support efficiency, overall sales, and member acquisition effectiveness. Provides planning support for trade shows to maximize presence and investment. Researches, analyzes, and identifies sales leads from various sources based on Sales team initiatives.
  • Product Marketing: Manages process, collaborates in content creation and messaging, and maintains well-organized, up-to-date product marketing materials that reflect product value, strengths, and client benefits. This includes membership and NCPDP certification marketing materials.
  • Marketing: Initiates, manages, and executes multi-channel marketing campaigns leveraging SEO, social media, inbound marketing, eBlasts, mail/print campaigns, and events to drive database customers and new member acquisition.
  • Communications: Collaborates with cross-functional teams, including sales, member services, graphic design, and database services, to develop content for targeted campaigns and messaging that resonates with both existing and new customer/member bases.

The ideal candidate has a general knowledge of sales and marketing best practices, able to interpret sales metrics and be goal oriented. It is expected they perform well in a team environment and have exceptional people skills. The ability to work independently while exercising sound judgment and initiative is required.

Major Responsibilities

The essential functions and major duties of the position include, but are not limited to the following:

  • Responsible for market research, customer insights, content development, demand generation, and sales enablement for NCPDP Products & Services and Membership.
  • Manage lead generation activities, tracking results and evaluating return on investment for various strategies, as needed.
  • Develop creative direction and content marketing and messaging strategy; write, edit, and promote educational content for print, electronic, multimedia, web and social media formats for products, certifications, and member recruitment and retention.
  • Create and maintain website content, provide competitive product positioning via SEO, website optimization techniques and social media applications for all products & services.
  • Participate as a Liaison in assigned NCPDP member committees and subcommittees.
  • Coordinate and support trade show events where NCPDP products are being represented. This includes event planning and logistics.
  • Support various corporate communication needs as required.
  • Occasional travel to Quarterly Work Group Meetings may be required.

Organizational Relationships

This position reports to the Director, Marketing & Communications.

This position will collaborate and interact extensively with the sales team, other members of the marketing & communications team and the Database Services team.

The President and CEO or the COO of NCPDP may require, during peak periods or when staff resources are limited, to redirect staff to share the duties and responsibilities of others.

Qualifications

  • Bachelor’s degree in business administration, or marketing, is preferred. Experience in healthcare marketing and delivery is preferred.
  • At least 2 years’ experience in sales support, marketing, communications, product marketing, and/or other related business experience.
  • Excellent verbal, written, and presentation skills.
  • Strong interpersonal skills to interact with internal stakeholders and customers.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations.
  • Innovative and willing to take risks. You are not okay with the status quo and bring new ideas to the table.
  • Good attention to detail, organizational skills, and ability to manage multiple projects at the same time.
  • Ability to form solid relationships with team members in the technical, sales, creative, and business worlds.
  • Self-motivated and able to work independently as well as part of a team.
  • Passion for marketing and a desire to learn and grow in a fast-paced environment.
  • Knowledge of CRM systems, such as Salesforce, a plus.
  • Ability to articulate needs for process improvements.

This position is full-time. The position will reside at NCPDP’s headquarters in Scottsdale, Arizona. NCPDP offers a hybrid 37.5-hour schedule working from home Mondays, in the office Tuesday, Wednesday and Thursday, and working from home on Fridays.

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