Media Buyer- YouTube

Job DescriptionJob DescriptionSeeking an opportunity that energizes and challenges you? Look no further than Bucked Up We're not just a destination for top-tier performance supplements, apparel, and energy drinks, we're a vibrant and diverse community of like-minded individuals on a shared journey towards the forefront of the health and wellness industry. Step into our world of high-quality products, fast-paced innovation, and unwavering team support. Feel the difference as you join our welcoming culture, where every success and challenge is celebrated together. Experience the joy of elevating your own performance and well-being, while empowering others to the same. Your journey to greatness begins at Bucked Up

*Must work on-site in Orem, UT *

Role Description

We are seeking a highly skilled and motivated YouTube Advertising Media Buyer to join our dynamic marketing team at Bucked Up. As a YouTube Media Buyer, you will be responsible for planning, executing, and optimizing advertising campaigns on the YouTube platform to drive brand awareness, engagement, and conversions. The ideal candidate should have a deep understanding of YouTube advertising features, trends, and audience targeting capabilities.

Primary Responsibilities (include, but are not limited to):

• Campaign Strategy and Planning: Develop comprehensive advertising strategies on YouTube aligned with overall marketing goals and objectives; collaborate with the marketing team to define target audiences, messaging, and campaign timelines.

• Media Buying and Execution: Plan, execute, and optimize YouTube advertising campaigns to achieve key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS).

• Budget Management: Manage and allocate advertising budgets effectively to maximize the impact of campaigns; monitor campaign spending and adjust budgets as needed to ensure optimal performance.

• Creative Collaboration: Work closely with the creative team to develop engaging and visually appealing ad creatives tailored to the YouTube platform; provide input on creative elements that resonate with the YouTube audience.

• Data Analysis and Reporting: Monitor and analyze campaign performance data, providing regular reports with insights and recommendations for improvement; use analytics tools to identify trends, opportunities, and areas for optimization.

• Stay Informed on Industry Trends: Stay up-to-date with the latest trends, features, and best practices in YouTube advertising; proactively identify new opportunities and technologies to enhance campaign performance.

Experience/Qualifications

• Experience and Education: Bachelor’s degree in Marketing, Advertising, or a related field and proven experience/track-record as a Media Buyer with a focus on social media marketing.

• Media Knowledge: In-depth knowledge of YouTube’s advertising platform, features, and audience targeting capabilities; strong understanding of various advertising platforms (with data and analytics) and media channels with excellent negotiation and communication skills.

• Communication Skills: Strong written and verbal communication skills are crucial for creating effective marketing materials and collaborating with team members.

• Analytical Skills: The ability to analyze data, metrics, and market trends is important for making informed marketing decisions and optimizing campaigns.

• Team Collaboration: Ability to work effectively in a team, collaborate with cross-functional teams, and communicate ideas clearly.

• Organization and Time Management: Strong organizational skills to manage multiple projects, meet deadlines, and prioritize tasks effectively.

• Marketing Tools: Familiarity with marketing automation tools, customer relationship management (CRM) softwares, and other relevant marketing technologies.

• Problem Solving: The ability to identify challenges and develop creative solutions while being adaptable to changes and new trends.

Additional Information:

· Pay is Salary DOE

· Full time schedule

· Insurance benefits are available. Benefits include Medical, Dental, Vision, basic life, AD&D, short-term & long-term disability insurance, HSA, Employee Assistance Program, and 401(k) matching.

· Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.

· Paid Holidays & PTO

· Discounted VASA Gym Pass

· Employee Discounts on all products and apparel

---