Marketing Strategist

Pinnacle Marketing Group is looking for a Marketing Strategist who has a passion for marketing, customer service and helping businesses thrive. A Marketing Strategist meets with potential clients to assess and propose an effective marketing strategy, and is a main point of contact for existing clients to oversee and ensure that we are helping the client successfully market their business.

A Marketing Strategist has a complete understanding of Pinnacle Marketing Group's marketing and design services such as website development, social media management, video production, and logo & branding development.

Essential Functions:

• Marketing Strategy
  
  • Implements an effective marketing plan according to the customers needs and provide ongoing advice/recommendations for improvement.
  • Stays up-to-date on top marketing trends, efficiencies and best practices.
• Account Management
  • Provides superior customer service by quickly responding to client requests, effectively communicating processes and recommendations, and positively addressing any questions/concerns.
  • Works with designers and videographers to gather necessary content and graphics while ensuring the quality and direction of the pieces are conducive to an effective marketing plan.
  • Sets up websites including domain registration, site settings, site map, SEO and Google Analytics traffic reports.
  • Sets up client social media accounts, following best practices of each platform.
  • Writes thorough and effective content across published pieces.
  • Monitors billing and non-payment status, and communicates any concerns to client.
  • Creates a positive relationship and builds the clients trust of Pinnacle Marketing Group's services and abilities.
  • Monitors monthly traffic reports and provides tips, answers questions, and provides recommendations for further improvements.

Qualifications:

• Bachelor's degree or an equivalent amount of experience in marketing, business, mass communications, advertising or design is preferred
• Proven ability to work within client budgets and deadlines
• Proven ability to understand client goals and anticipate client needs
• Effective project management and collaboration skills