Sr. Digital Marketing Manager

3 weeks ago

Provo, United States Unicity USA Inc Full time
Job DescriptionJob DescriptionAbout the job

Unicity is dedicated to developing innovative, science-based products and programs that promote metabolic health and improve the quality of life for people everywhere. For over 30 years, Unicity has been dedicated to developing high-quality products that contain the vital nutrients your body needs. With the proper process, cutting-edge technology, and a mission to Make Life Better, Unicity is paving the way for a better tomorrow.

We are looking for an experienced, self-starting Sr. Digital Marketing Manager to support our digital marketing evolution, focusing on key areas such as SEO, Paid Media, Amazon marketplace, and data analytics.

Our ideal candidate will be:

  • Experienced in the direct selling industry and familiar with the relationship between the company and sales field.
  • Proficient in digital marketing analytics tracking tools and strategies.
  • Comfortable with day-to-day digital marketing activities, as well as long-term strategy.
  • Experienced in creating, managing, and analyzing paid media campaigns, including PPC, display ads, and social media advertising.
  • Skilled in communication with team members, cross-department partners, and other internal and external stakeholders.
  • Strategic, action-oriented, and decisive when it comes to assessing the needs of the customer and advocating for those needs.
  • Able to handle multiple priorities, tight deadlines, and changing needs without jeopardizing quality of execution.

This position offers the option to work in a hybrid setting, allowing you to be either in Las Vegas or at the Utah office.

Key Areas of Responsibility:

  • Build and drive process improvements through continuous testing, automation and cross-functional alignment.
  • Utilize strong analytical skills, particularly in GA4 and GTM, to evaluate customer experience
  • Develop and execute paid media strategies, including budget allocation, targeting, and bid management to achieve business goals.
  • Develop and track key business KPIs, identifying growth opportunities and improve efficiency
  • Identify trends and insights, and optimize digital marketing activities based on those insights.
  • Lead the strategic development and execution of digital analytics, online conversion tracking, and performance measurement initiatives.
  • Establish clear performance metrics for by identifying key objectives and performance measures.

Requirements / Preferred Skills

  • Bachelor’s degree in marketing, communication, or related field (or equivalent experience)
  • Minimum 3-5 years of marketing and digital marketing experience.
  • Strong analytical skills and proficiency with web analytics and campaign tracking platforms (e.g., GA4, GTM).
  • Proven experience in Amazon account management, SEO, preferably in an e-commerce environment.
  • Previous work experience with Amazon Seller Central.
  • Proven experience in managing and optimizing paid media campaigns with tools like Google Ads, Facebook Ads, and programmatic advertising platforms.
  • Detail-oriented with strong project management abilities.
  • Proficiency in conducting research and A/B testing.
  • Collaborative nature and ability to rapidly adapt to changing requirements.
  • Excellent written and verbal communication skills.
  • Exceptional attention to detail.
  • Strong critical thinking and problem-solving skills.
  • Experience in the Multi-Level Marketing (MLM) industry and/or international business experience preferred.

Benefits & Perks

  • Fast-paced, collaborative team-work culture.
  • Competitive pay.
  • Generous PTO policy and company paid holidays.
  • Paternity leave benefits.
  • Hybrid work arrangement.
  • Phone and internet reimbursement.
  • 401(k) plan with company match.
  • Great company healthcare (dependent care, FSA, HSA qualified plans).
  • Company product allowance.

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