PR & Content Specialist - AdFarm

4 weeks ago

Kansas City, United States RR46 Full time
Job DescriptionJob DescriptionSalary:


 PR & Content Specialist - USA


AdFarm, a 35+-year-old Agri-Marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—towards our clients, suppliers, connections, and of course, our fellow AdFarmers.

 

We all work together to bridge the gap between producer and consumer.


We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company’s a great fit for you.

 

Our clients range from crop and crop chemical, nutrition and protection to technology, sustainability, food and animal health.  If you have experience working with this type of client—or want that experience—this role will be a great fit.

 

You will love it here if you follow these GUIDEPOSTS:

 

Are you being agile? Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

 

Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

 

Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.

 

As the PR & Content Specialist you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

 

  • Trends
  • Execution
  • Analysis & Recommendations
  • Collaboration

 

You’ll have success here if you value clear processes and feel qualified based on having 3-5+ years of experience in doing the following things:

 

  • Implement and oversee integrated approach to content strategy – from matrix development to templates, best practices, process flow of publishing cycle
  • Create and maintain content style guides, voice and mindset guides, quality checklists
  • Social Media Management and Content Creation
  • Collaborate with content analysts and Account Management to ensure overall performance and ROI
  • Deliver PR support to clients

 

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

 

  • Bachelor’s Degree, focus in Agricultural Communications, Marketing, Journalism or similar
  • Exceptional writing ability including technical, feature, promotional and social media copy
  • Strong project management skills, with the ability to manage concurrent projects and deadlines
  • Time management and organization
  • Agency experience an asset
  • Agriculture knowledge a very strong asset
  • Writing and editing in CP Style
  • Experience working in PM tools is an asset
  • Knowledge of Meltwater or Sprout Social
  • Ability to upload and optimize content to websites (WordPress)
  • Basic knowledge of SEO concepts
  • Proficient across all major social media channels (organic and paid)
  • Team player and a critical thinker


We offer all Employee’s 3% 401K contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

 

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

 

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.

 

 

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