Transit Advertising Specialist

2 weeks ago

Richmond, United States GRTC Transit System Full time
Job DescriptionJob Description

SUMMARY

GRTC has revamped its advertising policy and is looking for an enthusiastic and motivated Transit Advertising Specialist to assist the agency in implementing, managing, and growing a robust advertising program. Advertising opportunities have expanded to include fleet, channel cards, on board monitors, bus stops, benches, shelters, and bus stop digital displays. The successful candidate will strategically manage the Transit Advertising Program and oversee the entire workflow. The candidate will build and maintain relationships with advertisers, internal and external stakeholders, employees, and partnering agencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following and other duties may be assigned.

  • Manage daily operations of the Transit Advertising Program.
  • Reviews advertising requests to confirm compliance with advertising policy and submits to review committee.
  • Works with customers to establish advertising contracts.
  • Develop and maintain relationships with local businesses, community organizations, and government agencies to expand advertising partnerships.
  • Manages installation contracts for all advertisements.
  • Oversees installation of all advertisements and manages quality control process.
  • Works closely with staff and vendors to ensure on-time and accurate installation of transit advertising campaigns.
  • Tracks inventory and maintains records of in-market campaigns and available ad space.
  • Oversees printing and production of advertising creative.
  • Create and maintain accurate campaign records and documentation.
  • Documents campaign installations and provides proof of completion to customers.
  • Projects revenue and sets budget for the Transit Advertising Program.
  • Manages invoices and expenses for the Transit Advertising Program.
  • Prepares monthly progress reports for leadership.
  • Provide training and guidance to internal stakeholders on transit advertising policies, procedures, and best practices.
  • Identifies and refines strategies for program success and growth.
  • Reviews and refines advertising rates for marketability.
  • Collaborates with marketing team and stakeholders to identify partnership campaign opportunities.
  • Performs related duties as required.

SUPERVISORY RESPONSIBILITIES

None

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent oral and communication skills
  • Excellent time management skills with the ability to prioritize, multi-task, and meet deadlines
  • Detail oriented and good organizational skills
  • Work effectively and efficiently to achieve goals in a fast-paced, dynamic environment
  • Ability to establish and maintain effective working relationships with other employees, local businesses, and the general public
  • Ability to compile, analyze, and communicate data
  • Proficiency using Microsoft Office

EDUCATION AND/OR EXPERIENCE

  • Bachelor's degree in marketing, business administration, public administration, or a related field. Minimum of three years of relevant work experience.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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