Senior Tradeshow Marketing Manager

2 weeks ago

Shelton, United States Clarion Events North America Full time
Job DescriptionJob Description

In September 2023, we were certified as a "great place to work" from GreatPlaceToWork.com for the 2nd year running

Does this sound like you?

We are looking for a Senior Marketing Manager to drive marketing, audience development, customer insights and collaborate with dynamic event teams. This position is focused on the end-to-end marketing journey – working closely with marketing leadership to identify, grow and engage target audiences; develop and report on marketing plans and use data and customer insights to adjust, improve and deliver; partner with leadership, sales, customer support and industry partners to create an exceptional experience for our customers. In this role, you’ll be required to wear multiple hats as a strong project manager who can stay organized and prioritize tasks working on multiple energy sector tradeshow events.

If the answer is yes, we'd love to meet you

How you'll make an impact:

This position reports to the Director of Marketing and works closely with Portfolio Event Leader and key brand stakeholders to align and execute marketing strategies and agreed-upon objectives for your assigned events.

· Create and execute all marketing activities including: communications, audience segmentation, campaign set-up, engagement and conversion tracking for both attendee and sponsor audiences.

· Copywriting, drafting, editing, and deployment of marketing communications (Emails, Digital Ad Campaigns, and Website)

· Ongoing website development, maintenance and editing (through CMS platform)

· Working in marketing automation platforms to deploy and monitor campaigns (eg. Pardot)

· Manage marketing budgets to set objectives

· Liaise with third-a party vendor to setup and manage Event registrations

· Liaise with attendees to assist with registration and general inquiries

· Collect and evaluate customer insights, campaign tracking and research to implement marketing plan alterations as needed

· Travel to assigned events to assist with registration and event management

The skills & experience you'll need:

  • - 3+ years’ experience in b2b marketing
  • - Experience in tradeshow or conference marketing
  • - Experiencing mangaging team and juggling multiple events at a time
  • - Strong project management skills

What’s in it for me?

  • Competitive Base Salary
  • Bonus based on challenging but achievable targets
  • 100% remote position (or hybrid if near CT or OK offices)
  • Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and in 2023 our employees will receive the entire week of July 4th AND the entire last week of the year off.
  • A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
  • Basic life, long-term disability & short-term disability are covered at 100%.
  • 401(k) Plan with employer match.
  • Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

  • Work-life balance – we are flexible with you to allow you to be at your best on the job
  • Leading by example and taking full responsibility for ideas, actions and problem solving
  • Ensuring our employees have all the necessary tools to effectively perform their job
  • Constantly identifying training needs to grow and develop our employees
  • Failing forward faster – try new things, fail & learn, repeat

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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