Marketing Liaison/Health Care Navigator

4 days ago

Columbus, United States Otterbein SeniorLife Full time
Job DescriptionJob Description

Overview

The role of the Marketing Liaison/Health Care Navigator is to drive long stay nursing and post-acute (rehabilitative care) census results for the Columbus area Ohio Otterbein nursing ministries. The position will work on a complementary basis with the Granville Senior Lifestyle Community, Otterbein Gahanna, and Otterbein New Albany (small house Neighborhood health care teams), but with a specific focus on the Columbus Ohio Medical Centers (Mount Carmel, Ohio Health, Ohio State Health, and other secondary/tertiary healthcare systems); doctoral practices, Chambers of Commerce, social/business groups, senior centers and churches in the identified geography. Assist w/ developing strategies for social media/digital marketing.

Responsibilities

  • Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.
  • Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.
  • Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.
  • Develop and execute quarterly nursing marketing plans for Columbus, Ohio.
  • Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.
  • Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals.
  • Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein.
  • Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
  • Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.
  • Create digital marketing strategies applicable to the geography supported by this position.
  • Ability to create and execute creative approaches to virtual marketing
  • Performs any other duties as assigned.

Skills

  • Recognize the autonomy and dignity of all patients/residents.
  • Communicate a sense of caring, concern, and dignity for patients/residents.
  • Understand how to place decision-making in the hands of the patients/residents when appropriate.
  • Make prompt and accurate judgments with regard to patients/residents care and emergencies.
  • Work and communicate effectively as part of the self-directed marketing work team.
  • Interest in caring for the quality of life needs of patients/residents.
  • Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.

Qualifications

  • BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.
  • Knowledge of data management (customer relationship management) programs preferred.
  • LPN, RN, or social worker with experience as a clinical liaison (preferred).
  • Excellent organizational/planning/time management skills.
  • Outstanding verbal and written communication skills to connect with referral partners and patients/residents.

BENEFITS*

Medical insurance with free virtual doctor visits

Pharmacy Benefits

Vision and dental insurance

Paid Time off that accrues immediately

Paid Holidays

Life insurance

Retirements Savings with a 401(k) or 403(b) with company match

Get access to 50% of your wages before pay day through PayActiv

Employee sponsored fund for employees in need

Employee Assistance Program (EAP)

Tuition Assistance

*Some benefits are based on hours worked

Apply today and begin a meaningful career as a Marketing Liaison/Health Care Navigator at Otterbein

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