Marketing and Events Associate

3 weeks ago

Dallas, United States Nexpoint Full time
Job DescriptionJob DescriptionDescription:

NexPoint is a multibillion-dollar alternative investment firm based in Dallas, Texas. The firm is structured around three major business areas: real estate, corporate credit and equities, and insurance solutions. NexPoint’s businesses span asset classes, industries, and strategies, providing the flexibility to invest across capital structures and market environments. Serving a diverse client base, NexPoint’s investment strategies are offered in a range of vehicles and fund structures, including mutual funds, public and private REITs, tax-advantaged vehicles, private funds, and separate accounts. For more information visit nexpoint.com.


Job Description:

NexPoint is seeking a highly motivated, organized and technology-centered individual to join our team as Marketing & Events Associate. As a key member of our marketing team, you will report directly to the Director of Marketing with additional oversight from the Managing Director of Marketing and National Accounts. You'll engage in a broad range of activities, from managing event logistics to supporting administrative tasks across the firm. Your ability to navigate multiple aspects of the marketing and events spectrum will be critical, including shifting efficiently between creative endeavors, strategic initiatives, logistical challenges, and administrative duties.


Key Responsibilities:


40% MARKETING

Develop and execute effective digital marketing campaigns in Marketo for targeted audiences. Tasks include:

  • Support marketing leadership with the development and implementation of marketing and advertising campaigns, including email, social media, print, and relationship enhancements
  • Create and distribute promotional collateral (i.e., event flyers, advertising, and digital media content)
  • Create and manage Marketo Event Programs and lead nurturing efforts for the event and conference channel
  • Become the expert on key segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle.
  • Assist in creating presentation and communication materials for our National Accounts team and all events
  • Execute special projects and initiatives within the marketing department, such as light design work, market research, direct mailers, product launch campaigns, and creative agency briefs.
  • Order and keep track of inventory of marketing supplies, corporate collateral, and promotional items and work with the marketing coordinator to ensure appropriate stock at events to advance brand building and support sales


60% EVENT PLANNING

Manage logistics for live, in-person and virtual events, and provide project management for pre-, during and post-event activities:

  • Project manage and execute events with oversight and support from the Marketing Director and Managing Director of Marketing and National Accounts
  • Coordinate and execute end-to-end logistics for NexPoint’s conference and events presence, such as event space reservations, display set-up, giveaway inventory management, catering and company travel & accommodations
  • Support the marketing and sales teams by tracking tradeshow attendance and participation, managing the collection of assets and contacts and facilitating appropriate follow-up
  • Create a mechanism for monitoring ROI and lead generation from each attended or sponsored events
  • Manage relationships with external vendors, venues, event organizers and other parties


Education:

  • Bachelor's degree in marketing or communications is preferred
  • Financial Services, Wealth Management, or Asset Management experience is a plus


Attributes of the ideal candidate:

  • You are highly detail-oriented with strong multi-tasking and time management skills, including the ability to prioritize and execute tasks conforming to shifting priorities effectively, demands and timelines
  • Works well within a highly integrated team and collaborates well with cross-functional teams
  • Willing and able to learn new tasks and take on more responsibility with their work
  • Effective and transparent communicator, open to giving and receiving feedback
  • Eager to grow in their career and to take ownership of their tasks
  • Maintains a positive attitude and contributes to NexPoint’s company culture
Requirements:
  • Ability to multi-task and communicate clearly and professionally, both verbally and in writing
  • MS Office, Excel, and general IT proficiency
  • Strong organizational skills, good attention to detail and use of sound judgment in a fast-paced environment
  • On-the-spot troubleshooting skills, critical for day-of event management
  • Strong work ethic and team player mentality
  • Light travel during conference busy seasons is possible
  • Ability to prioritize parallel projects, use time efficiently, plan, organize and work through projects in a self-motivated manner
  • Ability to lift or able to lift up to 25 lbs.


Preferred Qualifications

  • 3-5 years’ experience in Marketing, Communications and Event Planning
  • Knowledge of traditional and digital marketing tools, including Marketo or a similar technology platform
  • Experience with CRMs, Salesforce experience a bonus
  • Experience with Project Management Tools: Microsoft Planner or similar platform
  • Experience with Microsoft Suite including Excel, PowerPoint, Word
  • Ability to design within Canva Pro and Adobe Creative Suite
  • Experience with online meeting and webinar platforms, including Zoom and/or Microsoft Teams
  • Experience with copywriting and content development

Compensation & Benefits:

NexPoint offers a competitive base salary and bonus based on experience and performance. NexPoint offers a generous benefits package that includes an industry leading health insurance plan with no employee premiums or deductibles and a 401(k) plan with employer match. NexPoint’s talented professionals share a passion for excellence, commitment to teamwork, and pride based on the firm’s track record in the alternative investment industry. NexPoint is an Equal Opportunity Employer.

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