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Product Manager
3 months ago
SUMMARY
The Product Manager is responsible for executing marketing processes for designated products. This includes design input for product development, go-to-market and promotional strategies including sales tools, market research and analysis, sales training and customer engagement. Product Manager will frequently work with cross-functional team members to achieve company goals and must act as a
driving motivator for the completion of projects with a proactive attitude.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Primary liaison for the brands of responsibility with other internal departments and field sales force personnel.
- Work cross-functionally with internal departments, field team, and external vendors and customers to develop and tactically execute programs and materials in support of product and business goals.
- Be proficient in clinical utility and value proposition of products. Condense complex scientific information into concise selling messages.
- Develop, manage, and execute brand strategies using mixed media methods (in-person or virtual events/ print and digital materials). Develop metrics to ensure and measure success of programs.
- Stay current on evolving market dynamics in the clinical laboratory, hospital, reimbursement, and related market segments.
- Monitor competitive activity, identify customer needs, and manage customer expectations.
- Collaborate on sales training to ensure effective, impactful training on products, tools, and programs.
- Engage with Opinion Leaders to roll out of high-impact, high-value sales and educational tools
- Assist and represent marketing team at workshops, congresses, trainings and other events as needed.
- Communicate plans and performance effectively to senior management.
- Other duties and responsibilities as assigned.
- Ability to travel domestically 10-15%.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Position generally requires at minimum a Bachelor's degree with 2 to 4 years of clinical or IVD product marketing experience. Understanding of GI diagnostic market preferred, but not required. Experience in clinical or diagnostic marketing, sales, and/or other supporting commercial roles preferred.
LANGUAGE/COMMUNICATION SKILLS
Proven and effective interpersonal communication skills with a demonstrated ability to interact with customers and colleagues in a positive, friendly, and professional manner. Excellent presentation and writing skills. Ability to read, analyze, and interpret professional journals, or technical information.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
CERTIFICATES, LICENSES, REGISTRATIONS
None required.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected class.
