Marketing Generalist

JOB DESCRIPTION

The Marketing Generalist reports to the Sales and Marketing Vice President. Collaboration and expertise in the areas of creating, planning, and executing marketing strategy, monthly, quarterly, and annual plans for our three businesses (Hotze Health & Wellness Center, Physicians Preference Vitamins and Physicians Preference International Pharmacy). This position serves both internal and external customers for all marketing communications and tactics. In addition to strategy and planning, the Marketing Generalist is accountable to monitor market trends and measure results of both traditional and digital tactics. This is a hands-on position which requires extensive experience in executing traditional and digital / social media marketing tactics via various platforms. Direct accountability to execute includes but is not limited to, designing, and creating marketing tactics/materials (email, text, flyers, posters, brochures, event invites, postcards, etc.), advertisement/content (magazine, radio, and social media - both video and static image ads), educational and promotional events (on-site and virtual, i.e., Facebook Live and/or Premier), webinars, podcasts, conferences, etc. This individual will collaborate with all members of the marketing and sales team, related department heads, and vendors/agencies to strengthen and promote the image, position, and message of assigned services and departments. The main goal of this position is to drive creative marketing and respective analysis to garner quality leads to drive new guests to our Hotze Health & Wellness Center, Vitamin Store, and Pharmacy, enabling each business to achieve and/or exceed their respective targets and goals.

POSITION RESPONSIBILITIES
• Under the direction of Marketing Leadership, implement marketing plans for assigned services and internal departments to include collateral creation, budget administration, KPI measurement/associated analysis and monthly reporting. Delivers measurable results that drive top and bottom-line growth.
• Proactively coordinate collateral material updates in coordination with department managers.
• Analyzes research and identify the new opportunities most likely to offer a maximum return on investment.
• Write, copy edit, proofread, and repurpose content marketing deliverables (i.e., collateral, web pages, blog posts, emails, text messages, advertising which includes magazines, radio scripts, in house video production and all social media)
• Develop and manage a rich content/editorial/social media calendar that attracts a qualified audience and obtains quality leads for our businesses.
• Recommends marketing strategy adjustments to meet changing market/competitive conditions.
• Performs routine reporting and analytics, monitoring industry trends and best practices, executes marketing tactics, maintains marketing materials, and provides event support.

CREDENTIALS
• Bachelor's degree in marketing or business communications preferred
• Minimum 5 years of experience in marketing (preferably with upscale agency or luxury brands)
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
• Knowledge and experience delivering email campaigns via Active Campaign/Salesforce/Klaviyo and/or mirror like platforms to ensure a quick learning curve
• Basic knowledge of Adobe Creative Suite applications, including Photoshop, Illustrator, InDesign, Acrobat Pro a plus
• Experience with SEM (Facebook, Instagram, LinkedIn, Google Ads, etc.) and display advertising campaign, including Facebook Live and Premier Events.
• Experience with SEO analysis, corrective actions, and execution
• Familiarity with web-based CMS and marketing analytics tools (Google Analytics)

KNOWLEDGE & SKILL REQUIREMENTS
• Astute attention to detail and accuracy
• Creativity: Writing (specifically marketing copy); New Ideas to generate business growth in the form of marketing outputs/campaigns/activity; and Design.
• Specific Plan Development: Create, execute, and measure targeted plans and campaigns (i.e., Acquisition, Winback, Retention, Executive Edge etc.)
• Excellent verbal and written communication skills
• Excellent time management and organizational skills
• Excellent analytical skills with ability to recognize and articulate areas of opportunity and recommend resolution(s)
• Excellent presentation skills
• Professionalism and collaborator attitude
• Ability to be flexible and adaptable (availability to work outside normal business hours to work tradeshows, conventions, and conferences)
• Ability to multitask and manage competing priorities under minimal supervision
• Identify trends and insights, and optimize spend and performance based on the insights
• Able to think critically and exercise independent judgment and discretion
• Technologically savvy and resourceful
• Self-motivated, initiative-taker with a learning attitude and a sense of urgency
• A passion for delivering clever work and meaningful results