Subject Matter Expert- Branding and Market Expansion
3 weeks ago
Strategic Marketing:
o Develop and implement comprehensive marketing strategies aligned with the companys
overall objectives and target audience.
o Identify emerging trends, consumer preferences, and market opportunities to inform
strategic decision-making.
o Lead the planning, execution, and evaluation of marketing campaigns across various
channels, including digital, print, social media, and events.
Brand Development:
o Define and manage the companys brand identity, positioning, and messaging to
differentiate it from competitors and resonate with target customers.
o Ensure brand consistency across all marketing channels and touchpoints.
o Leads the internal Creative Services team which includes driving brand health metrics
and performance driven copy and value propositions.
Product and Digital Marketing:
o Collaborate with product development teams to drive the successful launch and
promotion of new products and menu offerings.
o Develop compelling product messaging, packaging, and pricing strategies to maximize
sales and profitability.
o Oversee the development and execution of digital marketing initiatives, including website
management, social media marketing, email campaigns, and online advertising.
o Leverage digital platforms to enhance brand visibility, drive customer engagement, and
generate leads.
Sales Support:
o Collaborate with sales teams to develop sales enablement tools, promotional materials,
and training programs.
o Provide sales support through the creation of marketing collateral, product presentations,
and sales incentives to drive revenue growth.
Public Relations:
o Manage media relations and PR efforts to generate positive publicity and enhance brand
reputation.
o Develop relationships with journalists, influencers, and industry stakeholders to secure
media coverage and endorsements for the company and its products.
Budget Management:
o Develop and manage the marketing budget, allocating resources effectively to maximize
ROI and achieve marketing objectives.
o Monitor expenses, track performance metrics, and adjust strategies as needed to
optimize marketing spend.
Leadership and Team Development:
o Lead a team dedicated to business and franchise development, providing mentorship and
fostering a culture of innovation and excellence
o Promote cross-departmental collaboration to align business and franchise development
efforts with overall company objectives.
QUALIFICATIONS
• Bachelors degree in Marketing, Business Administration, or related field (Masters degree preferred)
• 10+ years’ experience in marketing leadership roles
• Deep understanding of F&B market dynamics, consumer trends, and competitive landscape
• Strong leadership and team management skills, with the ability to inspire and motivate cross-
functional teams
• Excellent communication, presentation, and interpersonal skills
• Creative thinker with a passion for innovation and a keen eye for design and aesthetics
• Proficiency in digital marketing tools, analytics platforms, and CRM systems
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
• FB industry experience preferred.
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