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Assistant Brand Manager

2 months ago

Saint Louis, United States Percepta House Full time $48,500 - $53,000
Job DescriptionJob DescriptionJob Title: Assistant Brand Manager

Location: Saint Louis, MO

Position Type: Full-Time

Job Summary:

As an Assistant Brand Manager, you will play a key role in supporting the overall strategy and execution of marketing initiatives for the brand. You will work closely with the Brand Manager to manage product launches, execute promotional campaigns, and analyze market data to drive brand growth. This role requires creativity, strong analytical skills, and the ability to collaborate with cross-functional teams to ensure the brand's success.

Key Responsibilities:
  • Brand Strategy Support: Assist in the development and implementation of brand strategies, including market positioning, messaging, and target audience identification.
  • Campaign Execution: Coordinate and execute marketing campaigns, including digital, print, and in-store promotions. Work with creative teams to develop compelling content and materials.
  • Market Analysis: Conduct market research to monitor industry trends, competitor activities, and consumer behavior. Provide insights and recommendations based on data analysis to improve brand performance.
  • Product Launches: Support product launch initiatives by coordinating with product development, supply chain, and sales teams to ensure timely and successful rollouts.
  • Budget Management: Assist in managing the marketing budget, tracking expenses, and ensuring cost-effective execution of campaigns and initiatives.
  • Cross-functional Collaboration: Work closely with sales, product development, and external agencies to align on brand objectives and ensure consistent messaging across all channels.
  • Brand Communication: Ensure consistent brand messaging across all communication platforms, maintaining brand guidelines and standards.
Qualifications:
  • Strong understanding of marketing principles, consumer behavior, and market research techniques.
  • Excellent communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software (e.g., CRM tools, analytics platforms).
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Strong analytical skills with a data-driven mindset.
  • Creative thinker with a passion for building brands.
Preferred Qualifications:

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