Marketing Specialist

2 weeks ago


Atlanta, United States The Michael Gibbs Agency - American Family Insurance Full time
Job DescriptionJob DescriptionBenefits:
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Training & development

Objective


The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agencys brand in the community.

Marketing
  • Organizes and manages the process for identifying market opportunities
  • Develops, communicates and implements marketing strategies
  • Coordinates appropriate resources for agency marketing programs
  • Aligns with current brand marketing strategies to ensure continual development of lead generation
  • Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
  • Manages agency social media content development, interactions, and as applicable, advertising
Community Development
  • Develop a network of community contacts
  • Researches opportunities and manages agency-sponsored special events
  • Promotes insurance-related topics and products in the community
  • Coordinates outreach and engagement efforts
Education/Licenses/Designations
  • Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority: Property; Casualty; or Life;
  • Valid drivers license and transportation required
Role Requirements
  • Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
  • Ability to work independently to plan, set priorities, and organize work
  • Active involvement in the local community
  • Excellent oral and written communication skills
  • Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
  • Experience using a wide range of digital devices
  • Experience with social media platforms
Preferred Knowledge/Skills/Education/Designations
  • Demonstrated knowledge of insurance concepts and principles
  • Demonstrated effective multi-line insurance marketing and sales experience
  • College degree or equivalent experience in a related field
Working Conditions
  • Non-typical schedules (evenings or weekends) may be necessary on occasion
  • This position may require travel
  • General office setting


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