Marketing Analyst

7 days ago

Fairfax, United States MarCom Group Full time
Job DescriptionJob DescriptionMarketing Analyst

Job Description
The Marketing Analyst, or Marketing Data Analyst, will be responsible for researching and understanding industry trends and marketing best practices relevant to assigned clients’ recruitment needs. This involves collecting, analyzing, and reporting performance metrics for paid and organic marketing campaigns. 

Supervisory Responsibilities
  • The Marketing Analyst position does not supervise other employees.

Duties & Responsibilities
  • Build client relationships and demonstrate subject matter expertise to establish trust.
  • Develop a deep understanding of clients’ mission, vision, industry, and recruitment goals.
  • Develop a deep understanding of clients’ data tracking and reporting requirements and collaborate on improving efficiencies across all facets of such requirements.
  • Collaborate with Account Managers, the Media Team, the Strategy, Research and Analytics Team, and Creative Directors to recommend optimal placements, target audience, and strategies for marketing campaigns.
  • Monitor and report web and marketing metrics; interpret data and report recommendations.
  • Work with the Senior Marketing Analyst to develop After Action reports for marketing campaigns and events, as well as periodic metrics reports for clients.
  • Remain keenly attuned to market trends and best practices.
  • Gather and analyze statistical data using modern and traditional methods.
  • Utilize online market research and catalog findings to databases.
  • Provide other support (data gathering, reporting, etc.) as needed or assigned.

Knowledge, Skills & Abilities
  • Strong ability to work with large datasets and databases.
  • Strong ability to apply data visualization skills to effectively communicate information to technical and non-technical audiences.
  • Ability to conduct industry/market/consumer research, then analyze and apply new knowledge to clients’ projects.
  • Ability to apply problem-solving skills to challenging situations.
  • Ability to work with a team and independently to accomplish tasks in a timely fashion.
  • Ability to adapt to changing business requirements and prioritize appropriately to meet deadlines.

Education & Experience
  • Associate degree in marketing, data management/science, or a related field.
  • Minimum of 3 years’ experience as a marketing/data analyst or related field.
  • Proficiency with Google Analytics, Salesforce Marketing Cloud, Tableau, PowerBI, etc.
  • Deep knowledge of data warehousing and mining. Knowledge of data visualization is a plus.
  • Expertise with PowerPoint, Word, and/or other applications used to communicate and report.

MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or e-mailed, by a company listing a MarCom Group job and requesting your personal information, allegedly on MarCom Group’s behalf, please do not respond.

MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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