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Marketing Web Developer and Analyst

3 months ago

Grand Rapids, United States SunMed LLC Full time
Job DescriptionJob Description

COMPANY DESCRIPTION

At AirLife, we are dedicated to improving the quality of every breath. Excellence with Every Breath is not just a tag line, but the way we work and take care of our customers. With a mindset to evolve, innovate, and grow, we are a premier manufacturer of the highest-quality and market-leading breathing consumables. This growth philosophy has positioned us to increase our global footprint and business reach, impacting even more people around the world. Our expanding family of the most trusted brands offers a product portfolio that spans the continuum of care from first responder to home care, with safety, patient comfort, and clinical performance in mind. Collective expertise allows us to provide quality products and experiences to our patients, customers, and our people. Our values of Customer first, Differentiate with our People, Bias for Action, Continuous Improvement and Accountability define who we are and how we work. Join us

POSITION SUMMARY

A Web Developer and Analyst is an integral part of the marketing department and is responsible for custom development, monitoring and adjusting various website metrics. This role requires proficiency in front-end and back-end development technologies, experience with web analytics tools, and strong problem-solving skills. The position will collaborate with cross-functional teams to ensure our online presence is optimized for performance and user experience and helps to generate insights to inform strategic decisions. It requires study of the site, evaluation of its design and functionality, collection of data on user interaction with the site and offer solutions for optimization. You will work collaboratively with colleagues in a team-oriented environment.

POSITION QUALIFICATIONS

The specific minimum competencies needed to perform the essential duties of the job include knowledge, skills, abilities, level of education, and experience necessary for successful performance. These competencies are generally demonstrated through specific service, education, or training.

Knowledge:

  • Demonstrated competency in front-end development languages such as HTML, CSS and JavaScript.
  • Experience with back-end technologies such as Node.js, PHP, Python, or Ruby on Rails.
  • Familiarity with content management systems (CMS) like WordPress, Joomla, or Drupal.
  • Understanding of responsive design principles and mobile-first development.
  • Knowledge of SEO best practices and tools.
  • Experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Ability to interpret data, generate actionable insights, and present findings to stakeholders.
  • Experience with A/B testing, heat maps, and user behavior analysis tools (e.g., Optimizely, Hotjar).

Skills & Abilities:

  • Strong problem-solving abilities and attention to detail.
  • Excellent communication and teamwork skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Excellent analytical and negotiation skills.
  • Demonstrated written and oral communications skills.
  • Excellent organizational skills.
  • Ability to handle multiple tasks and projects.

Level of Experience:

3-5 years.

Level of Education:

Bachelor’s Degree or equivalent work.

Travel:

None.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Is a brand ambassador for the company.
  • Accountable for all record keeping as appropriate and in accordance with AirLife specifications.
  • Works closely with the Marketing Communications Team to develop designs and communicate messaging that is on brand and evokes a positive user experience both internally and externally.
  • Works closely with IT Team to ensure site use and performance aligns with online security and customer privacy standards.
  • Develop and maintain website budget capturing hosting fees, platform and plug-in subscriptions and use of external resources as needed.
  • Design, develop, and maintain company websites and web applications.
  • Collaborate with the design team to implement intuitive and visually appealing user interfaces.
  • Write clean, efficient, and well-documented code using HTML, CSS, JavaScript, and other web technologies.
  • Ensure websites are optimized for speed, performance, and SEO.
  • Troubleshoot and debug issues across various browsers and devices.
  • Integrate third-party services and APIs as needed.
  • Monitor and analyze website traffic, user behavior, and other performance metrics using tools like Google Analytics, Adobe Analytics, etc.
  • Generate reports and provide insights to improve user experience and conversion rates.
  • Conduct A/B testing and other optimization techniques to enhance site performance.
  • Identify trends and recommend strategic changes to improve website effectiveness.
  • Collaborate with marketing and content teams to align web analytics with business goals.
  • Other general and specified duties may be assigned, consistent with the company’s goals, objectives, and interests.

OTHER RESPONSIBILITIES

  • Focus on achieving our Company mission.
  • Demonstrate accuracy and thoroughness in daily work; look for ways to improve and promote quality & safety.
  • Inspire the trust of others; treat people with respect and dignity and embrace the value of diversity.
  • Use time efficiently; perform job accurately, thoroughly, and conserve Company resources to improve profits.
  • Contribute to building and maintaining a positive team environment.
  • Assure all policies and guidelines are implemented and followed.

QUALITY POLICY

At AirLife, Quality is our promise. It is our commitment to customer satisfaction and our dedication to product excellence in an evolving global healthcare market. This promise is kept through a continuously improving and effective Quality Management System and compliance to Regulatory Requirements.

DEIA STATEMENT
At AirLife, we are committed to building a diverse workforce and an inclusive workplace that reflects the communities and customers we serve. We believe our philosophy on Diversity, Equity, Inclusion, and Advancement (DEIA) encourages excellence and equips us to serve an evolving global marketplace.