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Sales and Marketing Manager

2 months ago

Tampa, United States Avid Restoration Full time
Job DescriptionJob Description

We are looking for an experienced Sales Manager to help grow our team


WHO WE ARE

We strive to be a trusted, transparent, partner to our clients. We seek long term partnerships as opposed to one-time sales. We believe in solving problems...not selling the best widget. We believe in the big picture, the direction we are all collectively going, and exactly what needs to be done to get there. We believe in the mission and that the work will be worth it. We believe the struggle will pay off. We believe doing the right thing is the right thing, and we believe in the core values. More importantly, we believe in the individuals who make up our incredible family We live by these values, together and as a team, both inside and outside these walls - it's who we are fundamentally at our core, and we believe in that.

JOB SUMMARY

Meet company objectives for revenue through the development and orchestration of effective marketing plans and sales processes.

Establish contact with individuals and organizations for the purpose of making sales presentations that will lead to new customers.

Enhance the company brand in targeted markets through development and execution of effective marketing strategies.

Effectively manage the sales and marketing department through staffing, training, and management of the marketing and selling staff, creation of the sales and marketing plans, documentation of sales activity and results, creation and management of the marketing budget, and achievement of revenue goals.

PRIMARY RESPONSIBILITIES

  • Function as an effective member of the management team, setting overall direction for the company, and representing the sales and marketing functions in all planning efforts.
  • Exceed company targets for sales revenue and goals for sales activity metrics.
  • Identify potential new markets and customers.
  • Develop annual and monthly sales plans and marketing plans including revenue targets, budgeted expenses, marketing, advertising and promotional programs, and resources and sales territory activity goals.
  • Develop sales strategies and processes for target markets.
  • Maintain sales and marketing capacity through effective hiring and training for sales representatives and marketing personnel and territory or account assignment for account managers.
  • Insure up-to-date documentation of all sales activities, results, customer and partner information, and sales routes and territories.
  • Prepare annual marketing and entertainment budget, submit for approval by management and control expenditures within the budget.
  • Maintain market leadership through effective marketing, selling processes, high quality marketing materials, web site, and presentations.
  • Participate in and network within specified trade associations, affinity groups, networking organizations, and community associations.
  • Assist in establishing pricing for services.
  • Provide direction and input on sales representative compensation plans and accurately calculate sales commissions.
  • Track and report significant changes involving the economy, markets, and competitive landscape related to the company’s services.

ADDITIONAL DUTIES AND RESPONSIBILITIES

  • Network with executives in similar positions.
  • Participate in trade shows, industry, and community organizations as required.
  • Actively develop sales and marketing staff to prepare them, where appropriate, for higher level positions within the company.
  • Deliver effective sales presentations.
  • Provide recommendations to company owners and management on participation in insurance company vendor programs and third-party claims administration programs.
  • Maintenance and management of company assets employed by the sales and marketing teams– e.g., company vehicles, computers, communication devices.
  • Prepare and conduct effective weekly sales meetings.

Decision Rights and Authority

  • Approve all sales compensation plans and sales commission payments.
  • Development of strategic goals and objectives related to the sales and marketing function.
  • Purchases within the budgets established in the strategic plan.
  • Hiring and termination authority for sales and marketing personnel.
  • Negotiate contracts on the company’s behalf with vendors, marketing partners, and organizations.

Working Relationships and Scope

  • Work with managers responsible for all company functions to support planning related to capacity and ability to effectively deliver timely quality services to customers.
  • Maintain effective communication and strong working relationships with insurance industry, trade associations, community contacts, partnering contractors and vendors, and others who may refer potential customers to the business.
  • Work closely with Operations management to remain current on active job status and progress in order to keep customers and referral sources updated.
  • Actively reinforce the need for all functions and employees within the company to have a sales mentality in everything they do.

Performance Competencies

  • Relationship Development
  • Effectively builds social and professional networks. Brings value to partners and maintains appropriate contact
  • Integrity
  • Ironclad – Does not cut corners. Does what is right, even when it means taking a stand. Earns trust of co-workers. Intellectually honest. Not politically expedient.
  • Oral Communication
  • The individual speaks clearly and persuasively in positive or negative situations. Effective in one-on-one, small, and large group situations. Adaptable and able to think on his/her feet.
  • Written Communication
  • Writes clear, precise, well organized letters, proposals, and emails. The individual edits work for spelling and grammar and is able to read and interpret written information. Uses appropriate vocabulary and grammar. Is familiar with the structure and content for business procedures.
  • Constructive Confrontation
  • Able to present and support their position, defend in the face of opposition from senior managers and owners. Willing to stick to their convictions in a professional and constructive manner.
  • Team Building
  • Achieves cohesion and effective team spirit with subordinates. Sustains a climate characterized by open, honest relationships where differences are constructively addressed rather than ignored, suppressed, or denied. Treats subordinates fairly. Shares credit.
  • Planning and Organizing
  • Plans, organizes, schedules, and budgets in an efficient and productive manner. Focuses on key priorities. Effectively juggles multiple projects. Coordinates plans with other managers and executives. Manages personal time well.
  • Employee Development
  • Effectively coaches and mentors employees. Develops them for current success, and prepares them for higher level positions.
  • Judgment and Decision-Making
  • Applies a mature approach to decision-making. Demonstrates consistent logic. Anticipates consequences of decisions.
  • Dependability
  • The individual is consistently at work and on time, follows instructions, responds to management direction, and solicits feedback to improve performance.
  • Technology
  • The individual uses typical communication devices to effectively speed communication and appropriately utilizes company-approved customer contact management, standard word processing, spreadsheet, and PowerPoint software tools to enhance efficiency and accuracy of work performed.

Qualifications – Knowledge, Skills, and Abilities

  • Education and Experience
  • Associate degree in business, marketing, or related field required with a bachelor’s (4-year) degree preferred. Five (5) to seven (7) years of relevant experience including three (3) years of management experience.
  • Selling Skills
  • Understands and effectively applies the concepts of differentiation and adding value. Knows customer markets, the issues and challenges they face, and can translate that information into useful selling strategies. Builds long-term relationships that drive increased revenue and demand for services.
  • Financial Reports and Documents
  • Understands concepts and the content of financial reports: Profit & Loss, Balance Sheet, and Cash Flow. Able to interpret results and translate into focused actions.
  • Strategic Skills
  • Comprehends the “big picture.” Determines opportunities and threats. Is comfortable contributing to the strategic plan and future direction for the organization.
  • Mathematical Skills
  • Strong math and accounting skills. Ability to compute rate, ratio, and percentages, interpret financial reports, and analyze performance against business plans and industry benchmarks.
  • Computer Skills
  • Demonstrates proficiency in the use of computers and computer software including enterprise systems (e.g., Dash, Insight 360, JPP), MS Office, Word, and Excel, and bookkeeping software (e.g., Quick Books, Peachtree).
  • Certificates, Licenses, and Registrations
  • None required for this position.

Physical Demands

The physical demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle or feel, reach with hands and arms, and talk or hear.
  • The employee is frequently required to stand and walk.
  • The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

Working Conditions

  • This work of this position is predominantly carried out in an office environment. Occasional exposure to the shop where vehicles and equipment are housed and maintained is expected.
  • Noise level in the work environment is usually quiet.

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