Digital Ads Strategist

4 weeks ago

Boca Raton, United States Vendasta Full time
Job DescriptionJob DescriptionSalary:

Digital Ads Strategist 


About the Job:

The Digital Advertising team is looking for an Advertising Strategist to add to the growing team. This person is responsible for monitoring the digital advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.


*This is an in-office position, based in Boca Raton, FL* 

 

Your Impact:

  • Independent decision maker. Can take calculated risks and deal with ambiguity.
  • Takes initiative to improve and try new things.
  • Ability to work independently with minimal supervision within a strong team environment
  • Comfortable with rapid change and few regulations.
  • Positive attitude. 
  • An understanding of marketing funnel and choosing the right tactic based on the client's goal
  • An eye for typography, composition and color with pixel-level attention to detail
  • Good understanding of Google Analytics, Google Adwords, Facebook Ads.


Proficiency with a variety of digital advertising platforms is an asset:

  • Call tracking
  • Display Advertising
  • Social Advertising
  • Search Engine Marketing


What you bring to the table:

  • Monitor campaign orders from Vendasta's marketplace.
  • Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
  • Delegate tasks to various teams and team members to achieve campaign launch.
  • Troubleshoot problems with advertising technology.
  • Ensure data integrity in the campaign tracking pipeline.


Responsible for the following KPIs:

  • Campaign throughput - how many campaigns launched per week.
  • Pipeline data integrity.
  • Campaign renewals.


About Vendasta

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boca Raton Florida and Chennai, India.


Perks

Join the Vendasta family, where your happiness and health are our top priorities Dive into a world where competitive health benefits, paid time off and a dynamic work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program, delighting in daily snacks, and unwinding with catered Friday lunches. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together

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