Social Media Intern

1 month ago

New York, United States Spence-Chapin Services to Families and Children Full time
Job DescriptionJob DescriptionPosition Overview
 Spence-Chapin is seeking a dynamic and creative Social Media Intern to join our team. As a member of our marketing department, you will play a pivotal role in expanding our online presence, fostering community engagement, and sharing the inspiring stories that define our organization's mission. As a courtesy, Spence-Chapin will offer a travel stipend for participating interns and will happily assist in completing any necessary requirements to obtain school credit. This is a part-time, hybrid position. Ideally, you would come into our Union Square office 1-2 times per week.

Spence-Chapin is a non-profit organization based in New York City that has been providing adoption services and adoption support for more than 110 years. Spence-Chapin is newly licensed in Arizona. At Spence-Chapin, we believe that every child deserves a family, and we work tirelessly to advocate for children in need of a permanent, loving home. Over our history, Spence-Chapin has served more than 25,000 children, women, and families through our main program areas: Comprehensive Domestic and International Adoption Programs; Birth Parent Services; Well-being Services; and International Humanitarian Aid through programs like our Granny Program to support children living in orphanages overseas.

Our work is made possible by the dedicated individuals on our staff. At Spence-Chapin we find joy in celebrating each other, our co-workers, and our clients. Everyone is treated with respect and dignity to strengthen the vibrancy of our community. We celebrate a culture of excellence, inclusivity, compassion, flexibility, and support. Being part of the Spence-Chapin team is being part of a legacy, which for more than 110 years has provided critical services to children, women, and families around the world.

Responsibilities:
  • Schedule & post content across social media platforms, ensuring timely and consistent posting, and utilizing effective tagging and hashtag strategies to maximize reach and engagement.
  • Monitor social media channels for trends, feedback, and conversations related to adoption, child welfare, and relevant topics—forwarding promptly to the Marketing team and making recommendations based on observations.
  • Work with the Content Marketing Manager to develop engaging, informative, and visually compelling content across various social media platforms (including Facebook, Instagram, Twitter, and LinkedIn) that aligns with Spence-Chapin's values and objectives.
  • Take high-quality video content at Spence-Chapin’s HQ in Union Square, or other nearby event locations—coordinating with internal stakeholders to gather content, testimonials, and stories for social media use.
  • Editing video content to be engaging, informative, and compelling.
  • Assist in the development of an Influencer marketing strategy—identifying potential partners, drafting outreach copy, developing campaign ideas, etc.
  • Track key performance metrics and analyze social media data for continuous improvement.

Qualifications:
  • Either working towards or obtained a Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience in social media management, preferably in a nonprofit or mission-driven organization.
  • Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for creating engaging content and fostering online communities.
  • Empathetic and compassionate approach to engaging with diverse audiences, including prospective adoptive families, birth families, and adoptees.
  • Proficiency in Canva, video editing platforms, and social media analytics tools.
Professional Development Takeaways
  • Content Development: Learn how to develop a content calendar, from conception to implementation.
  • Strategy: Learn the ins and outs of developing a marketing strategy—understand how to balance big-picture goals with creative ideas.
  • Research: Learn how to synthesize research into digestible presentations for upper management. 
  • Networking: Learn how to market yourself to other professionals You can use this internship as an opportunity to connect with people who have been doing this for decades.
This description is not intended to detail every aspect of your job/duties or list every task you may perform. It is provided as a general overview of the responsibilities.

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