Social Media Intern
3 weeks ago
Spence-Chapin is a non-profit organization based in New York City that has been providing adoption services and adoption support for more than 110 years. Spence-Chapin is newly licensed in Arizona. At Spence-Chapin, we believe that every child deserves a family, and we work tirelessly to advocate for children in need of a permanent, loving home. Over our history, Spence-Chapin has served more than 25,000 children, women, and families through our main program areas: Comprehensive Domestic and International Adoption Programs; Birth Parent Services; Well-being Services; and International Humanitarian Aid through programs like our Granny Program to support children living in orphanages overseas.
Our work is made possible by the dedicated individuals on our staff. At Spence-Chapin we find joy in celebrating each other, our co-workers, and our clients. Everyone is treated with respect and dignity to strengthen the vibrancy of our community. We celebrate a culture of excellence, inclusivity, compassion, flexibility, and support. Being part of the Spence-Chapin team is being part of a legacy, which for more than 110 years has provided critical services to children, women, and families around the world.
Responsibilities:
- Schedule content across social media platforms, ensuring timely and consistent posting, and utilizing effective tagging and hashtag strategies to maximize reach and engagement.
- Engage with our social media audience through comments, messages, and mentions, fostering meaningful interactions and building rapport with followers.
- Monitor social media channels for trends, feedback, and conversations related to adoption, child welfare, and relevant topics, and respond promptly and empathetically as needed.
- Develop engaging, informative, and visually compelling content across various social media platforms (including Facebook, Instagram, Twitter, and LinkedIn) that aligns with Spence-Chapin's values and objectives.
- Track key performance metrics, analyze social media data, and prepare regular reports to assess the effectiveness of campaigns and initiatives, providing insights for continuous improvement.
- Coordinate with internal stakeholders, including program staff, volunteers, and external partners, to gather content, testimonials, and stories for social media use.
- Collaborate with the marketing and communications team to brainstorm and implement strategies to increase organic reach, engagement, and follower growth.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience in social media management, preferably in a nonprofit or mission-driven organization.
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
- Strong understanding of social media platforms, algorithms, and best practices.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for creating engaging content and fostering online communities.
- Empathetic and compassionate approach to engaging with diverse audiences, including prospective adoptive families, birth families, and adoptees.
- Proficiency in social media analytics tools and platforms.
- Proficiency in Canva and Video Editing Platforms
This description is not intended to detail every aspect of your job/duties or list every task you may perform. It is provided as a general overview of the responsibilities and skills required to do this job successfully.
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