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Digital Marketing Manager

2 months ago

Palatka, United States Beck Automotive Group Full time
Job DescriptionJob DescriptionSalary:


Beck Automotive Group

Digital Marketing Manager

Competitive Pay Plan Based on Experience + Great Benefits + Fun Environment

 

Job Intro

The Beck Automotive Group owns 5 dealerships, it is growing and looking for career-minded professionals who want to grow with our 350+ employee organization. We believe culture makes a difference and we strive to build lasting relationships with our employees, customers, and the community. At Beck, we are searching for a talented Digital Marketing Manager to grow our current online automotive business.

 

Applicants should have experience overseeing and advising on an advanced automotive web strategy, including design and development projects, content creation and production, extensive SEO/SEM knowledge, all forms of digital marketing, and the ability to drive the development of a strategic roadmap for all digitally based business enhancements. Excellent computer skills required.

Knowledge of the automotive industry is a must. Understanding the digital space and preparing for what's next is at our core.

 

About Us:

Beck Automotive Group is a dynamic and rapidly expanding automotive dealership group with a strong commitment to excellence and community engagement. With five thriving dealerships under our wing, we are seeking an experienced and driven Digital Marketing Manager to join our team and help us write the next chapter of our success story.

 

Company Benefits:

At Beck, we believe in rewarding our employees for their dedication and hard work.

As the Digital Marketing Manager, you'll enjoy:

  • Competitive Pay Plan: We recognize and reward your contributions.
  • Low-Cost Health Insurance: Starting as low as $74.89 pp, Free Teladoc & Nurse Concierge 
  • Quality Dental & Vision Insurance: Comprehensive coverage for your well-being.
  • Amazing Scholarship Program: 100% paid college tuition for you, your spouse, or children.
  • Company Paid Life Insurance: $25,000 benefit for your peace of mind.
  • Daycare Assistance: We provide 50% of daycare premium costs.
  • Work-Life Balance: We're closed every Sunday, allowing you to recharge.
  • Retirement 401(k) Plan: Plan for your future with our support.
  • Company Provided Training: We invest in your professional development.
  • Paid Vacation: Take time off to relax and rejuvenate.
  • 6 Paid Holidays: Celebrate special moments with your loved ones.
  • Employee Purchase Discounts: Enjoy special pricing on our vehicles, parts, and service.
  • Drug-Free Workplace: We prioritize safety and well-being.


Key Responsibilities:

  • Develop, implement, and manage PPC campaigns across Google, Bing, and social media platforms to drive targeted traffic and conversions.
  • Conduct keyword research, ad copy creation, and performance analysis to optimize PPC campaigns.
  • Monitor and analyze PPC campaign performance metrics, including click-through rates, conversion rates, cost per acquisition, and ROI, adjusting as needed to improve results.
  • Plan and execute SEO strategies to increase organic search rankings and drive website traffic.
  • Perform ongoing keyword discovery, expansion, and optimization for SEO.
  • Optimize website content, landing pages, and blogs for search engine visibility and user experience.
  • Conduct competitive analysis to identify gaps and opportunities in SEO strategies.
  • Utilize Google Analytics and other tools to track, analyze, and report on website and campaign performance.
  • Collaborate with marketing team to ensure SEO best practices are implemented across all digital content.
  • Stay up-to-date with the latest trends and best practices in PPC and SEO, and implement changes as necessary.
  • Work closely with the marketing team to integrate PPC and SEO efforts with broader marketing strategies.
  • Manage budgets and allocate resources efficiently across PPC and SEO initiatives.


Qualifications:

  • 5+ Years Proven Experience as a Digital Marketing Manager in the Automotive Industry
  • Proven track record in managing PPC and SEO marketing campaigns
  • Bachelor’s Degree in Marketing or related field preferred
  • Excellent written and verbal communication skills
  • Ability to work independently and manage multiple projects simultaneously
  • Excellent communication and interpersonal skills.
  • Detail-oriented with exceptional organizational abilities.
  • Commitment to maintaining high ethical standards.
  • Maintain professional business attire and appearance
  • Self-starter and ability to be a great team player
  • Valid in-state driver's license and automobile insurance
  • Resume must be uploaded, and application questionnaire must be completed for immediate consideration.
  • Must be able to work in the U.S. without sponsorship and be a current resident.
  • Must pass pre-employment testing including background checks, MVR, and drug screening.