Digital Strategist

3 weeks ago

West Des Moines, United States Strategic America Full time
Job DescriptionJob Description

About SA - Our People

Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work of your life, you may as well do it with people you like.

At SA, we’ve always been passionate about our employees. Since 2021, we’re also employee owned with participation in an Employee Stock Option Plan (ESOP). Employee ownership ensures SA remains independent and allows our talented team members to share in the company’s success. With each year of employment, SAers build equity in the company, becoming fully vested after six years.

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic team and help every person reach their personal peak.

About SA – The Company

When you join SA, you join a strategic team (yes, it’s in our name). Authenticity is our focus, and every day we help our clients propel their potential. If you’re ready for a fast-paced environment that challenges you, supports you, and rewards you, then look no further. Our clients rely on us, and we rely on each other to go the extra mile, to hold ourselves accountable because we’re better together and we know we can always find the better way.

About The Role

We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results.

Join us as we transform your career

As a Digital Strategist, you will...

  • Create and maintain reports, dashboards and data visualizations for internal and external use.
  • Has an understanding of today's ever evolving data privacy landscape and what it means in terms of deploying Google Analytics, tagging / tracking, and advertising pixels from a client and/or server-side implementation perspective to align with industry best practices.
  • Conduct Google Analytics and Google Tag Manager audits to identify implementation issues and provide recommended solutions or additional areas of opportunity through custom techniques.
  • Leads deployment of tags, pixel, digital methods (cookies/server) to track performance.
  • Maintains agency-wide standards for pixels, tagging and UTM’s to ensure consistency across reporting.
  • Develops digital data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisions as a result, etc.).
  • Builds custom web analytics strategies to align reporting and tracking with agency and client needs.
  • Analyzes digital campaign performance, makes recommendations for optimizations and builds new systems for data collection, processing and visualization to create efficiencies.
  • Stays current on key pillars of web analytics, including: client-side tracking/tagging, server-side tracking/tagging, website performance and ad platform tracking.
  • Interprets digital data, analyzes results and provides insights to support the decision-making process.
  • Develop and maintain data quality and accuracy standards.
  • Works closely with cross-functional teams to provide an internal consultative perspective on analytical tools, measurement and testing.
  • Works with leadership in the strategic planning process, helps in the creation of business plans, market research, and tracking and reporting of data intelligence.
  • Provides training to other team members.
  • Provide training to other team members.
  • Serve as a positive role model by representing the SA’s Core Values.
  • Other duties as assigned.

Minimum Qualifications

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

  • Bachelor's Degree required and 5-7 years of experience. 
  • Must be analytical, organized, flexible, and able to problem solve.
  • Able to work independently as well as collaboratively within all levels of the agency.
  • Excellent communication skills.
  • Strong skills in Excel required; Tableau and Agency Analytics experience and skills are preferred.
  • Hands-on experience with digital analytics platforms (i.e. Google Analytics and Google Search Console), as well as tag management systems (i.e. Google Tag Manager.
  • Must have experience with GA4 implementation through Google Tag Manager.
  • Advanced understanding of GA4 preferred.
  • Knowledge and experience with GTM Data Layer and HTML/CSS/JavaScript preferred.
  • Must have experience managing databases and developing data visualizations.
  • Able to lead and train others on the team.
  • Professional work ethic and a team player.
  • Must demonstrate initiative and proactivity in seeking new opportunities and solutions.
  • Must be able to work in a fast-paced environment.
  • Strong supporter of SA’s desired culture.

This position is open to work remotely, or if in the Des Moines area, hybrid in office 3 days a week. 

Our Commitment to Inclusivity and Diversity

We are proud to be one of only 14 agencies nationwide, and the first in the Midwest, to earn the 4A’s Workplace Enlightenment Certification®, and we couldn’t have done it without our associates, who participated in digital learning sessions on race, ethnicity, gender, sexuality, age, disabilities, and faith. At SA, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. Learn more about our commitments here.

Don’t meet every single requirement for this role? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Because we are fully committed to our culture of diversity and inclusion, one that reflects the clients we serve and communities we work in, if you’re excited about this role but your qualifications don’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Salary Grade (internal use only) - 8

The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Salary Minimum: $61,698 Salary Maximum: $95,631. Other components of our Total Rewards package are our discretionary bonus plan and employee stock ownership plan, health, dental, and vision insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, volunteer time off and paid time off.

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