Membership Director

Job Description

Under the direction of the Senior Program Director. The Membership Director will direct all aspects of membership for the branch including recruitment of new members, retention of existing members and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals.

Qualifications

• Bachelor’s degree in Business Administration or related, with a focus in sales and marketing, or equivalent work experience.
• Three (3) - five (5) years in member/customer service supervisory/management position.
• Completion of YMCA program-specific certifications.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• Personal commitment to service and hospitality.
• Excellent interpersonal, written, oral, and communications skills.
• Computer literate; working knowledge of Microsoft Office, and social media outreach.
• Available to work nights and weekends.

Essential Functions

• Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
• Recruits, hires, trains, and supervises staff. Facilitates communication and provides leadership. Develops strategies to motivate staff and achieve goals. Models relationship-building skills (including Listen First) in all interactions.
• Conducts ongoing assessment of staff functions to determine required core competencies and skills; designs and implements training as needed. Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
• Promotes program and membership enrollment in interactions with existing and potential members. Coordinates of assistants with program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
• Assist in fundraising efforts and annual sustaining campaigns.
• Personally follow up with prospects (non-join tours, guest pass users, health fair participants, outreach prospects, etc.), give tours and process memberships.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
• Provides leadership with the organization’s Marketing and Brand awareness efforts through updates on the YMCA’s website, and member engagement emails.
• Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff.
• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
• Develops and maintains effective working relationships within the community.
• Participates in staff meetings and/or related meetings.
• Accept additional assignments as deemed appropriate, within the scope of the job description.