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Marketing Coordinator

2 months ago

Austin, United States ZACHARY SCOTT THEATER CENTER Full time
Job DescriptionJob DescriptionDescription:

ZACH is a non-profit organization that creates intimate theatre experiences that ignite the imagination, inspire the spirit, and engage the community. The Marketing Coordinator reports to the Marketing Manager and is key to the day-to-day workflow and communication among the Marketing team and all other departments. Core functions of the Marketing Coordinator role include assisting the Marketing Manager in project management of all marketing projects, cross-departmental communication with other ZACH teams, budget tracking, and helping to plan and implement campaigns to further patron growth and retention, and sales of all shows and programs.

Requirements:

ESSENTIAL FUNCTIONS:

  • Project Management & General Marketing Support
    • Support the Marketing Manager in keeping an up-to-date database of all marketing projects ensuring projects stay on-strategy and meet deadlines. This includes inputting new projects, details and timelines into our project management software, and updating the project checklist document daily.
    • Support the Marketing Manager in maintaining and tracking the department expense budget by inputting spends, invoice numbers, campaigns dates, etc.
    • Support Marketing Manager in vendor communication, booking paid media, and organizing coordinating advertising campaigns
    • Support the marketing team with trafficking and proofing show programs
    • Support the marketing department with meeting scheduling and note-taking
  • Email Marketing
    • The Marketing Coordinator will share the responsibility of creating and sending ZACH’s marketing emails with the Digital Media Manager. The Marketing Coordinator will be responsible for Development stewardship emails, Education emails, targeted direct sales emails, subscription campaigns emails, and pre and post-show audience emails (others as assigned). This will require some content creation: copywriting, and occasionally some basic graphic design.
    • Work closely with the Associate Director of Marketing and Analytics to strategize email targeting and implement CRM targets on all emails
  • Partnership Marketing
    • Assist the Marketing Manager in maintaining and growing our community partnerships in order to increase visibility and audience engagement with ZACH
  • Audience Research & Campaign Analysis
    • Support the Associate Director of Marketing and Analytics in executing surveys and research projects to better understand Audience demographics and behavior
    • Support the Associate Director of Marketing and Analytics to create reports on campaign results & ROI. This could be in Google Sheets, Google slides, or other software
  • Other Duties As Assigned
    • The Marketing team at ZACH is a fast-paced department that handles a variety of projects and evolving tasks to support the publicity and sales of the organization, art on stage, and education programs. The Marketing Coordinator will be responsible for executing other tasks as assigned by the Marketing Manager, Associate Director, and Director of Marketing.

EDUCATION AND EXPERIENCE:

  • Bachelor’s Degree in Marketing, Advertising, Business or a related field
  • 2+ years of experience in Marketing or Project Management
  • A basic background in marketing and/or project management
  • Experience in Tessitura or CRM equivalent software preferred but not required
  • Working knowledge of, or ability to quickly learn, project management software (ie: Asana, Basecamp, Monday)
  • Experience in Tessitura or CRM equivalent software preferred but not required
  • Working knowledge of Google Suite, Microsoft Office, or equivalent
  • Experience in marketing email software (ie: MailChimp, WordFly, Prospect2 etc.) preferred but not required
  • Experience in visual editing softwares (Adobe Creative, Final Cut, etc.) preferred but not required

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Positive attitude and strong, collaborative work ethic
  • Ability to manage and influence various stakeholders from team members to organization leaders
  • Ability to multitask, pivot, and prioritize a high volume of projects at one time
  • Both a creative and analytical thinker
  • Solves problems resourcefully
  • Working knowledge of, or ability to quickly learn, project management software (ie: Asana, Basecamp, Monday)
  • Ability to work collaboratively and independently and give and receive constructive feedback
  • Ability to set priorities, meet deadlines, manage projects and multitask
  • Demonstrated project and time management skills
  • Excellent written and verbal communicator
  • Ability to multi-task in a fast-paced working environment
  • Ability to work independently and as a team member
  • Ability to adhere to strict deadlines
  • Strong attention to detail
  • Ability to perform all work with a direct reflection of the vision, mission, and values of ZACH Theatre

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

This is an on-site, campus-based role. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

  • Must be able to sit/stand at computer workstation for long periods; Perform work on computer for extended hours; See details of art, photos, and designs less than a few feet away, and see differences between colors, shades, and brightness; lift materials up to 50 pounds
  • Ability to work in close proximity to other coworkers
  • Must have reliable transportation and the ability to work with a flexible schedule, including nights, holidays and weekends as scheduled
  • The noise level in this work environment is typically moderate and can be high

ORGANIZATIONAL RELATIONSHIPS:

Reports to: Marketing Manager

Supervises (if any): N/A

Supports: Directors, Marketing, Development, Education, Front of House

Peer collaboration/communicates with: All departments and staff at ZACH


This is a part-time, non-exempt position working approximately 15-20 hours per week.


ZACH is committed to ensuring an equitable and inclusive workforce and we strive for a team that reflects Austin’s diverse culture. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, sex or age.