Marketing Content Specialist

Job Title: Marketing Content Specialist

Reports to: Director of Strategic Communications & Public Affairs

Location: Phoenix, AZ (Remote/Hybrid friendly)

Status: Exempt/Full Time

Salary: $50 - $65k DOE

About Fresh Start

A pillar in the Phoenix community for 30 years, Fresh Start’s mission is to provide access and resources that help women achieve self-sufficiency and use their strength to thrive. We envision and work towards establishing a future of unlimited opportunities for women.

Fresh Start empowers women to succeed by providing a wide range of comprehensive, wrap-around services. Our work—centered around helping women achieve economic self-sufficiency and personal empowerment—focuses on five key areas of service provision: family stability; health and well-being; financial management; education and training; and careers. Fresh Start has served thousands of women aged eighteen and older, supporting them as they transform their lives and, in turn, transform the lives of their children, families, and the broader community.

Diversity is a core value at Fresh Start. We are passionate about building and sustaining an inclusive, equitable working and learning environments for all clients, our team, and stakeholders. We believe every member of our team enriches our diversity: they contribute their expertise, talents, and life experience, broadening the ways we understand and engage the world, identify challenges, and discover, design, and deliver innovative solutions.

Overview of the Role

Fresh Start is seeking a skilled and enthusiastic Marketing Content Specialist to join our dynamic team. This role will play a pivotal role in developing content to drive brand awareness and client engagement. You will work collaboratively as a member of the Marketing, Communications, and Client Experience team to develop compelling content, execute multi-channel marketing campaigns, and analyze performance metrics to optimize our marketing strategies for our B2C and B2B audiences.

You will utilize Fresh Start brand guidelines and templates for content development across multiple platforms including social media, email, website, SMS, and blog. Creativity and a passion for developing and sharing remarkable marketing content that inspires our target audiences along with an innovative mindset, attention to detail, and the ability to multitask, are essential for success in this role and on the Fresh Start team.

This Marketing Content Specialist will help develop, execute, and monitor marketing content across a variety of channels and be responsible for creating and implementing effective messaging and imagery that speaks to a variety of audiences through strong written communication and storytelling skills.

Key Responsibilities - What You’ll Do:

• Collaborate closely with the marketing team to ensure best practices in digital marketing, automation, and campaign management to meet organizational goals.
• Utilize a can-do attitude and work with cross functional teams to implement and support lead generation and client experience based on organizational goals and market demand.
• Contribute to strategically themed, niche marketing content development for multiple platforms: email, website/landing pages, flyers, SMS, and social media
• Write and edit messaging and communication to attract and support unique Fresh Start audiences including the women we serve (clients), partners, donors, grantors, and volunteers.
• Provide content creation utilizing research, creative writing, editing/storytelling, and graphic production and layout
• Utilize the marketing automation tools and CRM capabilities in HubSpot.
• Utilize and embrace branded templates and enforce brand standards.
• Create, manage and monitor organic & paid social media campaigns (Meta, LinkedIn, etc.) to support recruiting and engagement goals
• Stay current with the trends of the market and participate in ongoing creative development sessions with the marketing team and internal staff to optimize niche campaign goals
• Embrace and have a passion for promoting the Fresh Start mission.

Who You Are:

• Analytical/Curious. You understand marketing results and are curious about what attracts and delights our audiences. You enjoy campaign planning and implementation to create delight in the customer experience while driving engagement and growth.
• Team Player. You inspire people by developing trusting relationships with others. You contribute to a creative and collaborative environment. You are a team player with both creative and analytical capabilities and love to roll your sleeves and jump in to assist on projects.
• Creative/Courageous. You are an out-of-the-box creative thinker who approaches every project with a passion for process improvement and ease. You thrive in an active environment of constant change and growth.
• Communicator/Ideator. You are customer-focused and bring an upbeat attitude with strong communication skills that empower collaboration and growth. You are a natural innovator.
• Builder. You are an outcome-focused driver that can effectively organize and manage tasks and projects. Problem solving and prioritizing to meet marketing objectives are a normal part of your day. You are excited about the opportunity to build something great together.
• Storyteller. You believe that storytelling is the core of a successful marketing strategy and understand that storytelling is a fundamental human experience that has the power to win hearts and change minds. You have outstanding communication and interpersonal abilities.
• Passionate. You care about women. You care about Arizona communities. You want to come to work every day and feel excited about what your day will entail. You want to change the world.

Qualifications, Skills & Abilities:

• 2+ years of experience in digital content marketing, social media management, campaign development, website CMS and landing pages, email marketing, SMS, and copywriting/editing.
• Preferred minimum of a bachelor's degree in a related field or equivalent in work experience
• Strong organizational and decision-making skills with the ability to multi-task and work in a fast-paced environment.
• Self-empowered learner with passion to increase knowledge and skillset in the digital marketing, communications, and recruitment field
• Experience developing compelling marketing content, excellent written and oral communication skills to effectively convey ideas and collaborate with team members.
• Exceptional proofreading and editing skills with keen attention to detail.
• HubSpot CRM and Marketing Automation platform knowledge and experience a plus. Never used HubSpot? If you’re curious, appreciate automation, and are a fast learner, you’ll pick it up quickly.
• Strong platform skills in social media (Meta, LinkedIn, other) Canva, Outlook/Google shared working environments, Word, Excel, PowerPoint. (Adobe helpful as a transferrable skill)
• Additional marketing certifications and experience in HubSpot, Meta Ads, Google Search, GA or Ads, and other related areas are a plus
• Must consistently exhibit high levels of initiative, flexibility, and professionalism.
• Skilled at working and staying motivated in both a team and individual work environment.

Benefits:

• Generous paid vacation, sick and holidays.
• Comprehensive health insurance.
• Flexibility to work both in-office and remotely.
• Passionate team members and a fun office environment.
• Meaningful work at an organization that is changing the lives of Arizona women, children, and our communities.

Notice: This job description in no way states or implies that these are the only tasks to be performed by the team member occupying this position. The team member will be required to follow any other instructions and to perform any other job-related duties requested by their manager. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. If other duties become long-term, significantly increase the workload of the team member, or require skills that supersede those listed above, the team member should discuss with their manager. The job description may need to be modified.

Fresh Start reserves the right to change this job description at any time. Employment with Fresh Start is at-will. This job description supersedes prior job descriptions.

Reasonable accommodation can be made for a disability that is affected by the above-stated job responsibilities and/or qualifications.