BD Campaign Associate

4 weeks ago

Raleigh, United States Economic Development Partnership of North Carolina Full time
Job DescriptionJob DescriptionDescription:

The Economic Development Partnership of North Carolina (EDPNC) is actively recruiting for the Business Development Campaign Associate role. The Campaign Associate sits at the intersection of marketing and sales, and is the first contact point for inbound inquiries from companies interested in locating in North Carolina.


At the EDPNC, our most valuable resource is our people. We are committed to building a team that draws strength from a diversity of backgrounds, perspectives, and life experiences. We value everyone’s individual talents and contributions to our collective accomplishments. By setting our standards high, we aspire to success, while creating positive results for our stakeholders and advancing our state’s economic well-being.


OUR MISSION: The Economic Development Partnership of North Carolina (EDPNC) is focused on recruiting new businesses to the state, supporting the needs of existing businesses, connecting exporters to global customers, helping small business owners get their start, and attracting tourists and visitors from all over the world.


OUR COMMITTMENT TO DIVERSITY: At the EDPNC, we embrace the differences of people living in, working in, and visiting our socially, environmentally, and economically diverse state, as well as those who plan to come. We know that our greatest strengths come from the people who make up our team, and we strive to be both ambassadors and catalysts for preserving the beauty of the cultural patchwork that makes North Carolina a welcoming place for all.


As the Campaign Associate you will work within the Business Development (“BD”) team whose mission is to identify, develop, and secure new recruitment opportunities. The primary focus of this role is to respond to inbound leads from marketing campaign activity, assessing the quality, value and fit of potential recruitment opportunities, as well as reporting regularly on lead activity, sources, lead quality and disposition. Working with both the Marketing and Business Development teams, you will help to develop customer journey mapping; provide input on messaging for automated nurture campaigns; establish client relationships; and coordinate ongoing promotional activities to support prospects through the business recruitment sales cycle.


o You will deal with a diverse group of important external clients and partners as well as internal contacts at all levels of the organization. Independent judgment is required to plan, prioritize, and organize a diversified workload.


o Responsible for initial lead qualification, assignment, and dispositioning, providing timely response to phone and web campaign leads.


o Working with the BD team, develop solid understanding of North Carolina’s value proposition and knowledge of state program eligibility requirements, in order to assess potential opportunity of inquiries and determine appropriate next steps. Use the parameters established in the BD questionnaire to vet leads and be able to answer questions about EDPNC’s services to prospects and the business recruitment process.


o Conduct high-level research using 3P tools (Gazelle, Dun&Bradstreet, etc.) to assist in lead qualification and vetting. Work with EDPNC’s Research team to provide initial qualifying data for prospects.


o Summarize details from calls/emails in Salesforce.com, EDPNC’s Client Relations Management (CRM) system. Create and maintain Salesforce records for all BD leads, contacts, and opportunities. Coordinate with Director, Business Development, to assign leads to appropriate domestic and international BD Managers.


o Produce monthly reports for the BD and Marketing teams detailing lead activity, dispositioning, and funnel status. Work with Marketing team and their ad agency to provide insights on lead quality, volume, and sources to help them optimize campaign spending.


o Work with partner organizations to maintain relationships, utilize knowledge, and streamline process for BD team as prospect pertains to certain area or sector.

Requirements:

• Excellent communication skills (written and oral)

• Customer service-focused attitude and behavior; proactive and results-oriented

• Advanced proficiency in MS Office, especially Excel (e.g., pivot tables, complex formulas)

• Ability to interface professionally with senior-level business and government executives

• Ability to effectively plan, organize, and prioritize work

• Natural curiosity and desire and for continuous improvement

• Experience working within a CRM, Salesforce.com preferred • Valid driver’s license

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