Retail Marketing Specialist

2 weeks ago

Gaithersburg, United States iAnthus Capital Full time
Job DescriptionJob Description

At iAnthus, we are not just in the business of cannabis; we’re in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. We believe in the potential of cannabis to enhance wellness and redefine the future of self-care. As a trailblazer in the cannabis industry, we’re committed to providing a holistic approach to well-being, fostering a community where every patient and customer can thrive and find relief.

Who We Are:

iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Cannabis will be the next great transformative industry - not just because it has the power to change people’s lives (especially those suffering from chronic ailments) – but also because it will impact many other industries, from agriculture to pharmaceuticals to alcoholic beverages. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program and the ability to interact with and learn from leaders in the cannabis industry.

Who You Are:

You have a strong desire to learn and to contribute to a team. You are passionate about making an inclusive, positive, and compliant workforce. You can effectively manage your time and focus on ensuring data integrity and accuracy for your projects. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you

Professional Competencies:

  • Positive attitude
  • Exceptional attention to detail and organized
  • Strong interpersonal and teamwork skillset
  • Excellent verbal and written communication skills
  • Ability to multi-task, prioritize, and work in a fast-paced environment

Benefits:

  •   20 days of Paid Time Off
  •   Nine Paid Holidays
  •   Paid Sick Leave
  •   Paid Parental Leave
  •   Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
  •   Employer Paid Short-Term Disability and Life Insurance
  •   Wellness Program
  •   Employee Assistance Program
  •   Ability to work in a growing company where your talents and skills can have a positive impact

Summary:

As a key player on the iAnthus marketing team, the Retail Marketing Specialist for NJ and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. The ideal candidate strives in a fast-paced environment and is a strategic thinker with a passion for brand storytelling.

Responsibilities: 

- Email and SMS Marketing: Develop and execute targeted email + SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates. Analyze performance metrics to optimize future sends.

- Social Media Management: Execute the social media calendar and strategy for Massachusetts and New York, ensuring alignment with our brand’s voice and objectives. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly.

- Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Ensure all materials reflect our brand identity and voice.

- Campaign Analysis: Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement. Be involved in the relationship with strategic partners like menu platforms, loyalty platforms and programmatic ad providers to improve content effectiveness and analyze data.

- Event Coordination and Planning: For NJ & NY, plan and execute local events to enhance community engagement and support new product launches or promotional events.

- Collaboration: Work closely with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment. Participate in brainstorming session and contribute innovate ideas for content and campaigns.

- Promotions and campaigns: Responsible for collaborating with Retail Management, District and Inventory Managers for implementing promotions and discounts for the retail locations. In addition, manage and facilitate the creation of promotions for retail assets such as, the website, in-store assets like TVs, Dutchie and Leafly menus – ensuring the online customer experience aligns with promotions and discounts. Create internal processes of communication to Retail Management regarding the promotions and our digital efforts effectively.

- Support Retail Management for any compliance necessary store updates for any closures, maintenance updates, and or company updates.

- CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs to hit target KPIs, and provide reporting and analysis to leadership [x] to support monthly, quarterly, and yearly sales and marketing goals.

Objectives & Key Results:

OBJECTIVE #1: Optimize email and SMS communications across NJ & NY to increase loyalty program size, use, and effectiveness.

KR 1: Develop effective cadence of messing and optimal send times based on data analysis

KR 2: Reduce unsubscribe and opt-out rates by 10% in 2H2024 by improving content relevance

KR 3: Refine the targeting and segmentation strategies to improve open/click-thru rates

OBJECTIVE #2: Grow the IG accounts for the retail brands in market

KR 1: Increase follower counts by 10% during Q2

KR 2: Develop strategies to Increase UGC for retail + product brands

KR 3: Engage through comments/likes on industry and local brands IG posts

OBJECTIVE #3: Develop and execute market specific event strategy

KR 1: Join all valued networking groups in market to engage and build reputation in community

KR 2: Maintain awareness of local events and identify brands/local vendors to collaborate with

KR 3: Generate and formalize market specific campaigns to connect brand to local community

Qualifications:

· Bachelor's degree in business administration, marketing, communications, or a related field preferred

· 1-5 years of experience in marketing

· 1-5 years of cannabis marketing experience preferred

· Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems

· Excellent analytical skills and a knack for data analysis

· Strong written and verbal communication skills

· Skilled in writing and editing content with an attention to detail

· Strong prioritization, organization, and project management skills

Powered by JazzHR

jzPorBT26U

  • Retail Marketing Specialist

    1 week ago

    Gaithersburg, United States CareerBuilder Full time

    At iAnthus, we are not just in the business of cannabis; were in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. We believe in the potential of cannabis to enhance wellness and redefine the future of self-care. As a trailblazer in the cannabis industry, were...

  • Customer Support Specialist

    10 hours ago

    Gaithersburg, United States At Home Decor Superstore Full time

    Provides customers a positive shopping experience. Regularly performs Supervisor functions. Responsible for building opening and closing tasks which includes timely openings, operational readiness, troubleshooting, team management, and building secur Support Specialist, Store Manager, Store Director, Support, Specialist, Customer, Retail

  • Communication Specialist

    Found in: Talent US 2 C2 - 2 weeks ago

    Gaithersburg, United States National Institute of Standards and Technology Full time

    Summary NIST works with industry and science to advance innovation and improve quality of life. We're looking for a Communication Specialist to join our team! Duties The (MEP) is based at NIST and its mission is to enhance the productivity and technological performance of . manufacturing. MEP is a public-private partnership. Through its...

  • Farmers Market Sales Associate

    2 days ago

    Gaithersburg, United States Low Carb Avenue Full time

    Job DescriptionJob DescriptionJob Description: We are seeking enthusiastic individuals to join our team as Farmers Market Sales Associates. As a vital part of our organization, you will be responsible for representing our brand, engaging with customers, and driving sales at local farmers markets. If you are outgoing, energetic, and passionate about local,...

  • Consulting Specialist

    Found in: Lensa US P 2 C2 - 2 weeks ago

    Gaithersburg, United States BSI Companies Full time

    Consulting Specialist – Industrial Hygiene page is loaded Consulting Specialist – Industrial Hygiene Apply locations Gaithersburg, Maryland time type Full time posted on Posted 3 Days Ago job requisition id JR0015003 Great that you're thinking about a career with BSI! TCB000&AHS000 for EHS TCB000&ASC000/ACA065 for Supply Chain/SustainabilityTCT010&...

  • Consulting Specialist

    Found in: Lensa US P 2 C2 - 2 weeks ago

    Gaithersburg, United States BSI Group Full time

    Consulting Specialist – Industrial Hygiene page is loaded Consulting Specialist – Industrial Hygiene Apply locations Gaithersburg, Maryland time type Full time posted on Posted 2 Days Ago job requisition id JR0015003 Great that you're thinking about a career with BSI! TCB000&AHS000 for EHS TCB000&ASC000/ACA065 for Supply Chain/SustainabilityTCT010&...

  • Consulting Specialist Industrial Hygiene

    Found in: Lensa US P 2 C2 - 2 weeks ago

    Gaithersburg, United States CareerBuilder Full time

    Consulting Specialist Industrial Hygiene page is loaded Consulting Specialist Industrial Hygiene Apply locations Gaithersburg, Maryland time type Full time posted on Posted 2 Days Ago job requisition id JR0015003 Great that you're thinking about a career with BSI! TCB000&AHS000 for EHS TCB000&ASC000/ACA065 for Supply Chain/SustainabilityTCT010& AIT070/AID110...

  • Consulting Specialist

    Found in: Lensa US P 2 C2 - 3 days ago

    Gaithersburg, United States BSI Companies Full time

    Consulting Specialist Industrial Hygiene page is loaded Consulting Specialist Industrial Hygiene Apply locations Gaithersburg, Maryland time type Full time posted on Posted 3 Days Ago job requisition id JR0015003 Great that you're thinking about a career with BSI! TCB000&AHS000 for EHS TCB000&ASC000/ACA065 for Supply Chain/SustainabilityTCT010&...

  • Manufacturing Specialist

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Gaithersburg, United States Vector BioMed Full time

    Great opportunity to be part of a dedicated team serving the rapidly expanding cell and gene therapy market. Vector Biomed is a supplier of high-quality Lentiviral vectors for research and clinical use. Ideal CandidateAre you a manufacturing specialist, adept at handling quality events in support of GMP operations, but still want to stay active in technical...

  • Manufacturing Specialist

    Found in: Appcast US C2 - 2 weeks ago

    Gaithersburg, United States Vector BioMed Full time

    Great opportunity to be part of a dedicated team serving the rapidly expanding cell and gene therapy market. Vector Biomed is a supplier of high-quality Lentiviral vectors for research and clinical use. Ideal CandidateAre you a manufacturing specialist, adept at handling quality events in support of GMP operations, but still want to stay active in technical...

  • Affiliate Relations Specialist

    6 days ago

    Gaithersburg, United States NEA Member Benefits Full time

    Job DescriptionJob DescriptionPOSITION FUNCTION AND PURPOSEThe Affiliate Relations Specialist (AR Specialist) is responsible for providing direction, visibility, program integration, and expanding market access and penetration for NEA MB programs in state and local affiliates within a defined territory. The AR Specialist connects with members face-to-face...

  • Affiliate Relations Specialist

    5 days ago

    Gaithersburg, United States NEA Member Benefits Full time

    Job DescriptionJob DescriptionPOSITION FUNCTION AND PURPOSEThe Affiliate Relations Specialist (AR Specialist) is responsible for providing direction, visibility, program integration, and expanding market access and penetration for NEA MB programs in state and local affiliates within a defined territory. The AR Specialist connects with members face-to-face...

  • Sales Planning Lead- Keyholder 20-34hrs

    5 days ago

    Gaithersburg, United States IKEA Full time

    **Job ID**: 218658 **Date posted**: 14/11/2023 Why we will love you You care about making a positive impact in the world. You understand greatness requires thinking differently. A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. Join our team and start a better life for yourself. **What...

  • Recruitment Specialist

    6 days ago

    Gaithersburg, United States Fladger Associates Full time

    Responsibilities: - Excellent employment opportunity for a Product Director, Innovative Recruitment in the Gaithersburg, MD area. - The focus of this role is to work with global product teams and leaders to understand patient recruitment needs at a disease and study level, developing appropriate solutions.  - The holder of this role will directly work...

  • Patient Recruitment Specialist

    1 week ago

    Gaithersburg, United States Fladger Associates Full time

    Responsibilities: Excellent employment opportunity for a Product Director, Innovative Recruitment in the Gaithersburg, MD area.The focus of this role is to work with global product teams and leaders to understand patient recruitment needs at a disease and study level, developing appropriate solutions. The holder of this role will directly work with vendors...

  • Patient Recruitment Specialist

    1 week ago

    Gaithersburg, United States Fladger Associates Full time

    Responsibilities:Excellent employment opportunity for a Product , Innovative Recruitment in the Gaithersburg, MD area.The focus of this role is to work with global product teams and leaders to understand patient recruitment needs at a disease and study level, developing appropriate solutions. The holder of this role will directly work with vendors to...

  • Patient Recruitment Specialist

    Found in: Appcast US C2 - 1 week ago

    Gaithersburg, United States Fladger Associates Full time

    Responsibilities: Excellent employment opportunity for a Product Director, Innovative Recruitment in the Gaithersburg, MD area.The focus of this role is to work with global product teams and leaders to understand patient recruitment needs at a disease and study level, developing appropriate solutions. The holder of this role will directly work with vendors...

  • Patient Recruitment Specialist

    Found in: Appcast Linkedin GBL C2 - 1 week ago

    Gaithersburg, United States Fladger Associates Full time

    Responsibilities:Excellent employment opportunity for a Product , Innovative Recruitment in the Gaithersburg, MD area.The focus of this role is to work with global product teams and leaders to understand patient recruitment needs at a disease and study level, developing appropriate solutions. The holder of this role will directly work with vendors to...

  • Affiliate Relations Specialist

    6 days ago

    Gaithersburg, United States NEA Member Benefits Full time

    **POSITION FUNCTION AND PURPOSE** **SPECIFIC DUTIES AND RESPONSIBILITIES** - Develop and manage assigned territory and achieve annual goals. - Develop and leverage relationships with key affiliate stakeholders. - Educate members, affiliate leaders and staff about NEA MB programs, solutions, and the value proposition. - Track results of engagement with...

  • Bilingual Sales Associate

    2 weeks ago

    Gaithersburg, United States Christian Durand - State Farm Agency Full time

    Job DescriptionJob Description If you are a motivated self-starter who thrives in a fast-paced environment, then this is your opportunity for a rewarding career with excellent income and growth potential.   We seek an energetic professional interested in helping our business grow through value-based conversations and remarkable customer experience....