Lifecycle Marketing Specialist

2 weeks ago

Costa Mesa, United States Experian Full time
Job DescriptionJob DescriptionCompany Description

Ready to make a difference? Experian has evolved into a global tech company and leader in data and analytics. We’re passionate about unlocking the power of data in order to transform lives and create opportunities for consumers, businesses and society. We’re a constituent of the FTSE 30 and for more than 125 years we’ve helped economies and communities flourish – and we’re not done.

Discover the Unexpected - Our 22k amazing employees in 30+ countries believe the possibilities for you, and the world, are growing. We’re investing in the future, through new technologies, talented people and innovation so we can help create a better tomorrow. To do this we employ ‘big-thinkers’ and ‘can-doers’ that share our purpose #uniquelyexperian

Job Description

Experian Insurance Services is reinventing the insurance broker model with technology, data, and human interaction. We are on a mission to make the process of finding the best home and auto insurance easy, straightforward, and transparent. We’re serious about building and using technology to save our customers money, time, and hassle, and we’re just getting started with what we will accomplish. We’re looking for people who are just as passionate about products that help make consumers’ financial lives easier as we are. We’re an international team of 200 people based in the US, Poland, and Costa Rica We are looking for a self-starter to join the Experian Insurance team as a Lifecycle Marketing Specialist. You will own the customer lifecycle journey for insurance, helping to develop the strategy and execute across multiple channels to achieve measurable growth for the business. The ideal candidate is a curious and passionate individual with proven experience in building out customer journeys to effectively engage and acquire customers. This is an exciting opportunity to have an impact on a growing business

Key Responsibilities

  • Own the lifecycle marketing strategy and execution of campaigns to increase engagement and drive conversions with Experian Insurance.
  • Map the customer journey across different entry points to create highly impactful campaigns, using and testing effective communication strategies relying upon on where the customer is in their lifecycle.
  • Partner closely with our teams across Product, CRM, content & data teams to deploy data-driven campaigns to acquire new and engage existing customers with Experian Insurance.
  • Manage, adapt, & enhance post-lead cultivate communications, including message development & testing across the different stages of the customers lifecycle journey to drive conversions, cross-sells, and improve retention.
  • Maintain strong relationships with third-party vendors and effectively navigate platforms to develop & launch complex campaigns.
  • Monitor daily campaign performance and health to ensure we maintain strong deliverability, reputation, and engagement metrics.
Qualifications

 

  • 6+ years of strong experience managing and scaling CRM or marketing campaigns.
  • BA/BS in Business Administration or related field.
  • Hands on execution experience in Iterable or other CRM system.
  • Knowledge of personal lines insurance industry and competitive landscape.
  • Strong understanding of how to monitor email deliverability metrics & mitigate issues.
  • Self-starter with demonstrated analytical, organizational, and project management skills.

 



Additional Information

Our uniqueness is that we truly celebrate yours. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian’s strong people first approach is award winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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