Director of Marketing
2 weeks ago
Founded in 1996 with one goal in mind: to make it possible for our customers to experience once-in-a-lifetime trips. We are down-to-earth travel experts whose mission is to make world travel accessible for more people.
Offering more than 40 carefully curated and smartly priced tours to exotic global destinations, smarTours is a leading provider of direct-to-consumer travel experiences focusing on each destination’s history, people, culture, attractions, and sights. smarTours enjoys a loyal community of repeat travelers who have discovered the smarter way to see the world.
Role Overview
The Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth at a global tour operator. This role requires creative vision, analytical acumen, and strong leadership skills to oversee a multi-disciplinary marketing team and collaborate with cross-functional stakeholders to achieve business objectives.
Key Responsibilities
- Strategic Planning and Leadership:
- Develop and communicate the company's marketing vision, goals, and strategies to align with overall business objectives and growth targets.
- Lead the marketing team in translating strategic initiatives into actionable plans, ensuring consistency and alignment across all marketing channels and campaigns.
- Provide strategic guidance and mentorship to marketing team members, fostering a culture of innovation, collaboration, and continuous improvement.
- Integrated Marketing Campaigns:
- Oversee the development and execution of integrated marketing campaigns leveraging the Paid, Earned, Shared and Owned (PESO) media model to maximize reach and impact.
- Collaborate with internal stakeholders, including product, sales, and customer experience teams, to identify key messaging, target audiences, and campaign objectives.
- Develop and monitor campaign performance metrics and KPIs, leveraging data insights to optimize strategies and drive ROI across all marketing channels.
- Brand Management and Positioning:
- Define and maintain the company's brand identity, values, and positioning in the marketplace, ensuring consistency and alignment across all marketing initiatives and touchpoints.
- Develop brand messaging and creative assets that resonate with target audiences and differentiate the company from competitors in the travel and tourism industry.
- Monitor brand sentiment and reputation, proactively addressing any issues or challenges that may impact brand perception or customer trust.
- Market Research and Customer Insights:
- Conduct market research, competitive analysis, and customer segmentation studies to identify market trends, opportunities, and customer needs.
- Use customer insights and feedback to inform product development, marketing strategies, and customer engagement initiatives, driving customer loyalty and satisfaction.
- Stay abreast of industry trends, emerging technologies, and best practices in marketing, continuously seeking opportunities to innovate and evolve marketing strategies.
- Team Management and Development:
- Recruit, hire, and develop a high-performing marketing team, providing coaching, training, and performance feedback to support professional growth and development.
- Foster a collaborative and inclusive team culture, encouraging creativity, accountability, and cross-functional collaboration to achieve shared goals.
- Manage departmental budgets, resource allocation, and vendor relationships, including an outside media agency to optimize marketing investments and ensure alignment with business objectives.
Qualifications
- Bachelor's degree in marketing, business administration, or related field
- 8+ years of experience in marketing, with a significant focus on digital channels
- Demonstrated track record of developing and executing successful marketing strategies and campaigns in the travel and tourism industry or related field.
- Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
- Proven leadership and management capabilities, with experience leading and developing high-performingteams.
- Experience in the travel and tourism industry and with co-op marketing preferred
- Experience at an agency or tour operator a plus
- Must reside in the Nashville, TN area or be willing to relocate to Nashville/Franklin
Benefits
- 401(k)
- Health Insurance
Job Type
- Full-Time
- Mostly in office
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