Marketing Operations Lead

4 weeks ago

Hampton, United States Registrar Corp Full time
Marketing Operations Lead

Registrar Corp’s mission is to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 190+ countries with US FDA compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team

Registrar Corp is actively seeking a dynamic and forward-thinking Marketing Operations Lead to play a pivotal role in driving the success of our team. As a key member, you will be responsible for managing the more technical and data-driven aspects of our marketing endeavors. Drawing on your expertise, you will oversee the operational side of our marketing automation platform, including HubSpot, and other marketing solutions. Your strategic approach will ensure that our processes are finely tuned, empowering our team to execute campaigns with precision and effectiveness. Through the implementation of workflows and automation, you will streamline our marketing efforts, minimizing manual tasks and maximizing efficiency.

We are seeking a self-starter with a relentless drive to problem-solve and experiment, coupled with strong organizational skills and a proven ability to collaborate effectively across departments. If you're ready to take on a dynamic leadership role in a fast-paced environment where your contributions make a meaningful impact, we encourage you to apply

Role information:

Managing the operational side of our marketing automation platform (Hubspot) and other marketing solutions, ensuring our processes are optimized, and enabling the team to deliver campaigns effectively.

Creating compelling and readable marketing reporting to prove success with our strategic campaigns across the board.

Creating a marketing attribution system with an associated revenue model.

Creating a full funnel dashboard tracking prospects from inquiry source down to revenue.

Creating workflows and automation that streamline marketing efforts and reduce manual labor.

Work cross-functionally to design and deploy automated email marketing campaigns that nurture prospects, grow awareness, and deliver a positive customer journey.

Understand and provide lead attribution data and other marketing analytics, using dashboards and monitoring marketing KPIs, campaign performance, and marketing-sourced leads across the entire funnel.

Identify new opportunities to engage prospects and utilize our immense database.

Understand industry trends and regulatory processes regarding FDA and other Import/Export policies.

Think creatively to develop innovative tactics and strategies that drive results.

Skills:

Should be a self-starter with a tenacious desire to problem-solve and experiment with our target audiences and geographic locations across multiple product lines

Strong organizational qualities and track record of effectively working with other departments/teams

Ability to think outside the box and find creative solutions

Demonstrated critical thinking skills and good judgment

Creative ability to develop new copy and messaging strategies

Requirements:

Bachelor's degree in Marketing, Information Systems, or a related field

3+ years of experience in configuring HubSpot as a marketing automation platform and CRM

Experience in creating integrations across various systems, primarily through APIs, to create a full funnel dashboard tracking KPIs for each phase

Experience with GA4 and various ad platforms including, Google, Bing, LinkedIn, and Facebook/Meta to extract key data and publish self-serve dashboards

Experience implementing and managing various tags to ensure proper attribution and reporting

3+ years of experience in reporting marketing analytics, preferably Tableau

Experience with ETL to get the data needed from various systems and into a usable format

Perks and Benefits:

Paid time-off and holiday pay

Medical, Dental, Vision, 401(k) with company match

Fun, collaborative work environment

$90K - $120K target salary

Registrar Corp currently supports the long-term work of team members in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.

Registrar Corp is not affiliated with the U.S. FDA.

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