Senior Vice President, Global Marketing
2 months ago
Job Number24191448
Job CategoryBrand Management
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP
ScheduleFull Time
Located Remotely?N
Position Type Management
This position is based in Bethesda, MD.
JOB SUMMARY
Marriott International is entering a new chapter of growth and evolution. With over 30+ brands and 220M+ members, Marriott Bonvoy leads the hospitality industry with the largest portfolio of brands and the largest global member base in the world. We are seeking an experienced, strategic, visionary, SVP Global Marketing to elevate our global marketing strategy targeting 1.3B travelers and over $6.2T of travel spend globally. This leader will be responsible for leading global marketing and ~$1B+ investment strategy for Marriott Bonvoy, our portfolio of brands, and our industry-leading loyalty platform.
This role is a key strategic position within the Customer Group, leading the team responsible for global marketing strategy and planning, the creative platform for Marriott Bonvoy and our brands, global content and messaging, lifecycle and partner marketing, in-house and external agency management, and global media. The SVP Global Marketing will set the creative, content and messaging strategy, aligned with our business KPIs, and in collaboration with Continent Marketing Teams who own marketing execution in their markets. This role will be focused on bringing creativity and innovation to our marketing strategies to build awareness and consideration for the Marriott Bonvoy brand and portfolio of products, growing the global member base and driving demand to over 9000+ hotels and destinations globally.
The SVP Global Marketing will work closely with the Marketing Orchestration and Personalization team and Digital, to evolve our marketing platform capabilities and execute marketing programs across our owned and paid channels. Close collaboration with the Lodging Products teams and continents are essential to ensure seamless execution and delivery of business objectives.
Additionally, this role will drive marketing transformation and guide the development of high-performing teams that successfully execute creative, impactful and measurable strategies. This visionary leadership will be instrumental in shaping the future of Marriott’s global marketing, driving innovation, and ensuring Marriott Bonvoy and our brands remain the leader in the hospitality industry.
CANDIDATE PROFILE
Education and Experience
Required
4-year degree from an accredited university in Marketing, Business Administration, or related major.
16+ years of relevant professional experience in Consumer or Brand Marketing or 18+ years in a related function, demonstrating progressive career growth and patterns of exceptional performance.
Experience overseeing the development and execution of a creative platform, including strategy, content, and messaging.
Experience in leading global marketing teams and/or managing brand portfolios, with a proven track record of driving growth.
Experience with the development and evolution of martech and/or global customer platforms.
Proficiency in utilizing marketing analytics and reporting tools to measure campaign effectiveness and inform strategic decisions.
Preferred
Financial Management: Experience managing marketing budgets, ensuring effective use of resources while achieving objectives.
Process Experience: Expertise in the design and development of processes to improve operational efficiency and effectiveness.
Change Management: Demonstrated ability to inspire teams and effective execute change within large, matrixed organizations.
CORE WORK ACTIVITIES
Marketing Strategy & Measurement
Develop global marketing strategy and implement visionary, data-driven marketing strategies in partnership with continent marketing teams that align with enterprise goals.
Leverage advanced analytics and insights to measure and optimize marketing performance.
Continuously innovate and refine marketing measurement tools, processes, and strategies based on evolving business priorities.
Creative Platform, Content, and Messaging
Lead the creation and execution of breakthrough creative content and platforms, including social media and messaging, ensuring brand consistency and engagement.
Direct the in-house creative agency team and oversee the selection and management of external creative agencies.
Steer the global messaging strategy for Marriott Bonvoy, portfolio, and brands, while enabling flexibility for localization.
Purpose-Driven Marketing
Champion impactful and measurable initiatives that align with Marriott’s commitment to social responsibility and purpose-driven marketing.
Lifecycle and Partner Marketing
Strategize and oversee the design and implementation of comprehensive lifecycle marketing campaigns that enhance customer engagement and drive retention.
Forge and nurture strategic partnerships across teams and disciplines to develop and execute successful co-branded marketing initiatives.
Creative Agency Management
Collaborate closely with agency partners to align on strategic objectives, creative direction, and campaign execution.
Regularly evaluate agency performance, providing feedback and guidance to ensure continuous improvement and excellence.
Collaboration
Act as a global facilitator and connector for the Marketing discipline, leveraging Marriott International’s scale to drive success.
Drive organizational alignment and shared accountability for successful outcomes with stakeholders across disciplines (e.g., Loyalty, Partnerships, Marketing Orchestration and Personalization, Technology & Digital, Revenue Management, Distribution, etc.).
The salary range for this position is $337,535 to $456,665 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
The application deadline for this position is 5 days after the date of this posting, November 14, 2024.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
-
Vice President of Sales and Marketing
4 days ago
Bethesda, United States GPAC Full timeJob Title: Vice President of Sales and Marketing – Production Home BuilderSalary: Negotiable, based on experience Job Type: Full-time Industry: Production Home BuildingPosition Overview: We are looking for an experienced and dynamic Vice President of Sales and Marketing to lead our sales and marketing efforts in the production home building industry. The...
-
Vice President of Sales and Marketing
4 days ago
Bethesda, United States GPAC Full timeJob Title: Vice President of Sales and Marketing – Production Home BuilderSalary: Negotiable, based on experience Job Type: Full-time Industry: Production Home BuildingPosition Overview: We are looking for an experienced and dynamic Vice President of Sales and Marketing to lead our sales and marketing efforts in the production home building industry. The...
-
Senior Vice President, Global Marketing
1 week ago
Bethesda, United States Marriott Full timeAdditional Information Job Number 24191448 Job Category Brand Management Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20...) Schedule Full Time Located Remotely? N Position Type Management This position is based in...
-
Managing Vice President, Food
1 month ago
Bethesda, United States Disability Solutions Full timeJOB SUMMARYThe Managing Vice President, Food & Beverage - Global Operations leads the team responsible for driving Food & Beverage (F&B) innovation and strategy across all brands and segments for Marriott International. This role develops programs and partnerships to fulfill F&B opportunities, leveraging market research and customer insights to create...
-
Managing Vice President, Food
2 weeks ago
Bethesda, United States Marriott International Full timeJOB SUMMARYThe Managing Vice President, Food & Beverage - Global Operations leads the team responsible for driving Food & Beverage (F&B) innovation and strategy across all brands and segments for Marriott International. This role develops programs and partnerships to fulfill F&B opportunities, leveraging market research and customer insights to create...
-
Managing Vice President, Food
1 week ago
Bethesda, United States Marriott International Full timeJOB SUMMARYThe Managing Vice President, Food & Beverage - Global Operations leads the team responsible for driving Food & Beverage (F&B) innovation and strategy across all brands and segments for Marriott International. This role develops programs and partnerships to fulfill F&B opportunities, leveraging market research and customer insights to create...
-
Senior Vice President, Experience Design
1 week ago
Bethesda, United States Marriott Full timeAdditional InformationJob Number 24194579Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20...)Schedule Full TimeLocated Remotely? NPosition Type ManagementThis position is based in Bethesda,...
-
Bethesda, United States CLevelCrossing Full timeVice President Audit & Accountability Global QualityLocation: Bethesda, MD, United StatesPosted on: Feb 09, 2023Job Summary:The Vice President, Audit & Accountability is part of the Global Operations (GO) department, responsible for implementing ideas across all brands and disciplines. The Global Quality team holds operators and owners accountable to our...
-
Bethesda, Maryland, United States Humana Inc. Full timeJob OverviewHumana Inc. is seeking a Senior Vice President of Clinical Operations and Strategy to lead the development and implementation of our clinical operations strategy.
-
Managing Vice President, Food
1 month ago
Bethesda, United States Marriott Full timeAdditional InformationJob Number24198565Job CategoryBrand ManagementLocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition Type Management JOB SUMMARY The Managing Vice President, Food & Beverage - Global Operations leads the team responsible for driving Food...
-
Managing Vice President, Food
1 week ago
Bethesda, United States Marriott Full timeAdditional InformationJob Number: 24198565Job Category: Brand ManagementLocation: Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 VIEW ON MAPSchedule: Full TimeLocated Remotely? NPosition Type: ManagementJOB SUMMARYThe Managing Vice President, Food & Beverage - Global Operations leads the team responsible for...
-
Vice President, Global Retail
2 months ago
Bethesda, United States Marriott Full timeAdditional InformationJob Number24191466Job CategorySales & MarketingLocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition Type Management This position is based in Bethesda, MD. JOB SUMMARY Marriott International is entering an exciting new chapter...
-
Vice President, Global Retail
1 week ago
Bethesda, United States Marriott Full timeAdditional Information Job Number 24191466 Job Category Sales & Marketing Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20...) Schedule Full Time Located Remotely? N Position Type Management This position is based in...
-
Managing Vice President, Food
2 weeks ago
Bethesda, MD, United States Marriott International Full timeJOB SUMMARYThe Managing Vice President, Food & Beverage - Global Operations leads the team responsible for driving Food & Beverage (F&B) innovation and strategy across all brands and segments for Marriott International. This role develops programs and partnerships to fulfill F&B opportunities, leveraging market research and customer insights to create...
-
Bethesda, Maryland, United States Dufry Full timeAbout the RoleWe are seeking a seasoned leader to oversee the execution of our operations strategy within one of our defined geographical regions. As Senior Vice President, Operations, you will be responsible for driving excellence through intermediate leaders at all levels, employing exceptional relationships with our landlords and business partners, and...
-
Bethesda, United States Marriott Full timeAdditional InformationJob Number24194579Job CategorySales & MarketingLocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAPScheduleFull TimeLocated Remotely?NPosition Type Management This position is based in Bethesda, MD. JOB SUMMARY Marriott International is entering a new chapter of growth and...
-
Vice President
1 week ago
Bethesda, United States Marriott Full timeAdditional InformationJob Number: 24194196Job Category: Public Relations & CommunicationsLocation: Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 VIEW ON MAPSchedule: Full TimeLocated Remotely? NPosition Type: ManagementJob Summary:The Vice President, Strategic Communications Business Partners position oversees the...
-
Bethesda, United States clevelcrossing.com - Jobboard Full timeVice President- Legal Technology Records and eDiscoveryLocation: Bethesda, MD, United StatesPosted on: Dec 20, 2022Profile:Job Number: 22217202Job Category: LegalLocation: Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United StatesSchedule: Full-TimeLocated Remotely? NRelocation? NPosition Type: ManagementPosition Summary:Marriott’s...
-
Global Marketing Transformation Lead
3 weeks ago
Bethesda, Maryland, United States Marriott Full timeAbout Marriott InternationalAt Marriott International, we're entering a new chapter of growth and evolution. With over 30+ brands and 220M+ members, our hospitality portfolio leads the industry with the largest brand portfolio and the largest global member base in the world.Salary RangeThe estimated annual salary for this position is $337,535 to $456,665,...
-
Vice President
2 weeks ago
Bethesda, United States Disability Solutions Full timeJob Summary The Vice President, Strategic Communications Business Partners position oversees the team of communicators responsible for strategic business communications, supporting internal communications for the CEO, Chairman, and corporate discipline Executive Vice Presidents (EVP) (i.e., the Senior Leadership Team (SLT)). This position oversees all...
