Director, Marketing

Director, Marketing - Pediatric Endocrinology

Job Category: Marketing

Requisition Number: DIREC005899

• Full-Time
• Hybrid

Locations

Showing 1 location

Description

Purpose and Scope

The Director, Marketing, Pediatric Endocrinology serves as the marketing leader for Fensolvi, responsible for driving brand growth, brand strategy, patient identification, customer engagement, market access pull-through, and commercial execution within Central Precocious Puberty (CPP).

This is a hands-on, player-coach leadership role within a lean and agile rare disease business. The Director is accountable for both developing strategy and personally driving execution of the highest-priority initiatives. Success requires the ability to move seamlessly from executive-level planning to tactical implementation, performance analysis, field engagement, and problem solving.

The Director will lead a team of 2marketers while partnering closely with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Analytics, Finance, Supply Chain, and Sales Training. The position requires a strong sense of ownership, urgency, accountability, and a demonstrated ability to translate customer insights into actions that improve business performance.

Brand Strategy & Business Leadership

• Own the end-to-end U.S. brand strategy for Fensolvi, including positioning, messaging, patient identification, customer engagement, access support, and lifecycle management.
• Lead annual brand planning, long-range planning, forecasting assumptions, tactical planning, and budget recommendations.
• Identify growth opportunities, business risks, market shifts, and competitive threats and translate findings into actionable business plans.
• Own marketing's contribution to revenue growth, market share, patient starts, patient identification, and overall business performance.
• Serve as a key member of the Pediatric Endocrinology Leadership Team and contribute to broader business strategy and decision making.

Commercial Execution

• Personally drive development and execution of priority marketing initiatives across HCP, caregiver, patient, digital, social, field, congress, and market access channels.
• Translate strategy into clear deliverables, project plans, milestones, success measures, and execution priorities.
• Maintain active involvement in campaign development, messaging, promotional materials, digital initiatives, field tools, and customer-facing programs.
• Establish a disciplined operating cadence to evaluate business performance and rapidly adjust tactics based on results.
• Lead commercialization efforts related to new data, publications, congress activity, competitive developments, and guideline updates.
• Develop a deep understanding of the CPP patient journey, including patient identification, referral pathways, diagnosis, treatment selection, reimbursement, onboarding, and persistence.
• Regularly engage with pediatric endocrinologists, key opinion leaders, caregivers, advocacy stakeholders, and field teams.
• Conduct field travel, customer visits, advisory boards, and congress participation to maintain direct marketplace understanding.
• Translate customer, market, competitive, and field insights into measurable actions that improve commercial effectiveness.

Market Access & Patient Services

• Partner closely with Market Access to support reimbursement, pull-through, HUB, patient support, buy-and-bill, and access optimization initiatives.
• Support commercial strategies that improve time-to-therapy, patient initiation, treatment persistence, and access expansion.
• Evaluate payer trends, reimbursement barriers, Medicaid opportunities, and competitive access changes to inform brand strategy.
• Lead omnichannel strategy and optimization across all customer segments.
• Establish KPIs and performance dashboards to monitor campaign effectiveness and return on investment.
• Use analytics, customer insights, and performance data to continuously improve commercial execution.
• Ensure marketing investments are focused on activities with the highest business impact.

Cross-Functional Leadership

• Build strong partnerships across Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Analytics, and Sales Training.
• Align stakeholders around key business priorities and remove barriers to execution.
• Lead cross-functional brand teams and ensure coordinated delivery of critical initiatives.
• Communicate brand strategy, performance updates, risks, and opportunities to senior leadership.
• Manage agency and vendor relationships, budgets, deliverables, timelines,