Marketing Manager

19 hours ago

Santa Clara CA United States LG Corporation Full time

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

We are currently seeking a Marketing Manager to join LG NOVA, the LGE innovation unit based in Santa Clara, CA. This can be a hybrid position.

LG NOVA is building and launching new impactful business ventures that will transform markets and create positive change on our future. We are seeking an industrious Marketing Manager eager to make a difference by helping our business ventures grow.

Job Description: LG is seeking a Marketing Manager to join the LG NOVA team. The Marketing Manager will have the opportunity to create and build marketing strategies for LG NOVA’s new business ventures in healthtech, cleantech and artificial intelligence. In this role, the Marketing Manager will work collaboratively with the marketing team to execute marketing strategy and campaigns for the individual business they manage.

What You’ll Do:

As a Marketing Manager at LG NOVA, you will be responsible for developing marketing strategies for new business ventures working alongside business leaders and the marketing team. You will be executing marketing campaigns with a focus on delivering on business goals for the new ventures. Professional skills and responsibilities for this position include but are not limited to:

  • Develop and execute marketing go-to-market and launch plans that incorporate multi-channel marketing strategies for LG NOVA business ventures.
  • Generate marketing and communication materials to support the goals of the business including messaging, business and product collateral, press materials, marketing campaign content – articles, emails, ads, web content and other public-facing materials required as a part of the marketing execution plan.
  • Create strong marketing strategy that focuses on accomplishing the business objective in the most efficient and cost-effective manner, with a creative flair and a strong storytelling, long-term brand building objective.
  • Partner with sales and executives to build and grow the customer/partner pipeline by creating content and campaigns that align with the sales strategy and the customer journey.
  • Work with multiple agencies as the extended marketing team to carry out marketing campaigns, including PR, advertising, creative, content and social media.

Experience We’d Like You to Have:

  • BS in marketing, marketing administration, communication, public relations, marketing communications, business/economics or related field.
  • 8+ years’ experience in media company/agency, F500, startups or consulting firms. Experience in working with startups and the startup ecosystem.
  • Excellent written and oral communication skills and a confident and clear communication style.
  • Broad set of marketing and communication experience that spans B2B, B2C, B2B2C, and P2P markets.
  • Hands-on experience and skills in marketing campaigns, marketing strategy, marketing automation, and communications.
  • Strong understanding of social media marketing, digital marketing, web, HTML and SEO.
  • Experience in working with corporate and external stakeholders.
  • Entrepreneurial mindset with a bias for action in highly ambiguous environments.

Preferences:

  • Broad understanding of technology and applications.
  • Passion for new emerging technology and markets; such as healthtech, cleantech and AI.

What We Can Offer You: Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

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