Assistant Director

18 hours ago

Amherst MA United States UMass Amherst Full time

About UMass Amherst


UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.


Job Summary


Assist the Assistant Athletics Director - Marketing, Sales and Fan Experience to oversee all aspects of the athletic sales, marketing, and promotions unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws. Create and implement all aspects of the sales, marketing, and promotions plan for the Athletic Department. Assist in creation of individual ticket programs and promotions, advertising campaigns and community programs designed to increase attendance and revenue at UMass athletic events with a specific emphasis on football, men's basketball, women's basketball, ice hockey and men's lacrosse. Enhance and direct game presentations at all athletic events. Assist all community outreach activities for UMass Athletics, and create initiatives with the focus on group ticket sales as part of maximizing overall ticket revenues.


Essential Functions


  • Work with the Assistant Athletics Director - Marketing, Sales, and Fan Experience to execute all aspects of the Department sales plan with an emphasis on increasing attendance and generating ticket revenue. Direct liaison with the department of Student Affairs and Campus Life for oversight and activation of student attendance initiatives and programming for intercollege game and events. Establish relationships within the community with key groups such as youth sport leagues, scouts, and schools in support of group sales program.
  • Assist in creation and execution of comprehensive marketing strategies for the Athletic Department that focuses on increasing attendance at all UMass athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men's basketball, women's basketball, ice hockey and men's lacrosse).
  • Direct and manage many aspects of game operations and entertainment at assigned UMass Athletic events with a specific focus on football, men's and women's basketball, hockey, and men's lacrosse.
  • Responsible for ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws including PCI compliance, cash handling policies, and FERPA; and the maintenance of the highest level of confidence in regards to the various confidential information that the position is exposed to in regards to financial data as well as donor information. Keep abreast of current trends and developments in the field through publications, seminars, conferences and peer group associations.

Other Functions


  • Perform other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)


  • Bachelor's degree in sports management, athletic administration, business administration, marketing or related field.
  • Minimum two years' relevant experience.
  • Familiarity with word processing and spreadsheets.
  • Strong interpersonal, communication, and organizational skills.
  • Ability to establish and maintain effective working relations with various constituencies.
  • Ability to work effectively with diverse user groups.
  • Ability to work a varied schedule including nights and weekends.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)


  • Division I intercollegiate marketing or sales with a professional sport organization.
  • Knowledge of NCAA rules and regulations.

Physical Demands/Working Conditions


  • Typical office environment activity.

Work Schedule


  • Monday - Friday, 8:30 AM - 5:00 PM but hours may vary based on demands of the position. Evenings and weekends may be required depending on the demands of the position.

Salary Information


Level 26


PSU Hiring Ranges


Special Instructions to Applicants


Along with the application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references.


UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

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