National Accounts

JOB DESCRIPITION

Department

Sales

Position

National Accounts & Channel Development Manager

Location

Drink Tech- Oxnard, Ca

Employment

Full-time

Scope of work

Position Overview

CAYI – Drink Tech is seeking a high-impact National Accounts & Channel Development Manager – U.S. Strategic Accounts, Retail & Promotional Channel Development to drive new business growth throughout the United States. This role is responsible for identifying, developing, and converting new strategic customers while building long-term partnerships with leading retail, wholesale, promotional products, and consumer brands.

This is a hunter/rainmaker role focused on creating new business opportunities, developing relationships with executive decision-makers, and converting opportunities into long-term commercial partnerships. The ideal candidate has proven experience selling into retail, wholesale, consumer products, promotional products (PPAI/ASI), private label, and branded merchandise markets and can position Drink Tech as a strategic global manufacturing and product solutions partner.

Key Responsibilities

New Customer Development

• Identify, prospect, and develop new strategic customers throughout the United States.
• Generate new business opportunities through cold calling, networking, referrals, LinkedIn Sales Navigator, trade shows, and industry relationships.
• Build relationships with founders, buyers, category managers, sourcing leaders, product development teams, and executive decision-makers.
• Develop opportunities within:
• Drinkware & Hydration Brands
• Outdoor & Lifestyle Brands
• Consumer Products
• Promotional Products Industry
• Private Label Manufacturing
• Licensed Products
• Corporate Gifting
• Retail & Wholesale Channels
• Target brands including Stanley, Owala, YETI, BrüMate, Frost Buddy, Hydro Flask, Takeya, CamelBak, Ello, Reduce, Simple Modern, and other emerging consumer brands.

Retail & Promotional Channel Development

• Develop and execute growth strategies across retail, wholesale, e-commerce, and promotional products channels.
• Build relationships with retail buyers, wholesalers, distributors, brokers, category managers, and promotional product suppliers.
• Develop strategic partnerships with ASI distributors, PPAI members, SAGE distributors, decorators, promotional agencies, and corporate branding organizations.
• Drive retail sell-in strategies, product presentations, line reviews, and assortment expansion.
• Identify opportunities for national retail placement and promotional product distribution.
• Expand Drink Tech's presence with major retailers including Costco, Walmart, Target, Amazon, Sam's Club, Whole Foods, Kroger, Dick's Sporting Goods, REI, Academy Sports, Bass Pro Shops, Cabela's, and other strategic retail partners.

Strategic Account Management

• Build and manage a robust sales pipeline from prospecting through commercial conversion.
• Develop strategic account plans for key customers.
• Conduct customer presentations, product demonstrations, pricing discussions, quotations, and contract negotiations.
• Convert opportunities into product development projects and long-term supply agreements.
• Maintain executive-level relationships with strategic accounts.
• Achieve annual sales, profitability, and customer growth objectives.

Promotional Products Business Development

• Develop new business through ASI, PPAI, SAGE, distributors, decorators, and promotional products suppliers.
• Build strategic relationships with promotional product distributors, corporate branding agencies, and promotional product organizations.
• Increase Drink T