Membership Manager

Stowe Area Association (SAA) is the official Destination Marketing Organization for the mountain resort community of Stowe, Vermont. The association’s mission is to market and sell Stowe. This position is expected to perform at a professional level, provide excellent customer service to visitors and members, and act as a liaison for the Stowe Area Association. The position reports to the Executive Director.

The Membership Manager is responsible for member engagement, member retention, and new member recruitment through targeted and strategic member communications and member events. Additionally, the Membership Manager is the SAA point person for the various partnerships and collaborations while assessing the relationships that tie in with SAA’s goals and objectives. 

This position is an excellent opportunity to grow professionally and make connections working on a variety of projects throughout the annual marketing cycle. There are other perks including excursions with various activity activities and attractions and other immersion experiences to learn about area businesses.

Primary Duties & Responsibilities

Membership Management:

• Develop and implement strategies for new member recruitment and existing member retention, including maintaining a list of prospective members and actively recruiting them.

• Engage with existing members to encourage participation in SAA activities, programs, and services, connecting them with internal and external resources. Visit new members within the first month of their membership.

• Create and distribute materials to support membership recruitment and retention efforts, including email newsletters.

• Work with the Marketing Manager on communications strategies to highlight member stories and thought leadership.

• Collaborate with the Executive Director to recommend programming that adds value to the membership and aligns with SAA’s mission.

• Coordinate, implement, and evaluate membership benefits and services, including conducting an annual survey and hosting focus groups to gather feedback and suggestions for improvement.

• Manage the member database, ensuring accuracy and alignment with organizational needs.

• Oversee the membership assessment and renewal process, including invoicing in coordination with the SAA Bookkeeper.

• Address member concerns and issues, providing excellent customer service.

• Report on the impact of marketing initiatives for members.

• Develop and distribute annual membership program reports.

• Manage the Stowe First gift certificate and Stowe Perks programs.

• Prepare outlines and presentations for membership meetings and support educational programming efforts.

• Manage the membership program budget and expenses.

• Sell marketing opportunities to current and prospective members.

• Oversee member engagement on GoStowe.com through the Member Portal, including listings, events, and special promotions.

• Plan and execute membership-related events, including meetings, mixers, networking events, and educational workshops.

• Handle event logistics, such as venue selection, vendor coordination, registration, and attendee communication.

• Support event marketing efforts to boost attendance and engagement.

• Manage the CRM system, ensuring it meets organizational and membership needs.

Marketing & Communications:

• Collaborate with the Marketing Manager to coordinate special promotions and marketing campaigns to enhance the Stowe, Vermont brand.

• Oversee the production and distribution of annual collateral and coordinate updates to GoStowe.com in conjunction with Marketing Manager.

• Provide support for publicity, advertising, and outreach efforts.

• Coordinate featuring members in destination-inspired Go Stowe social media posts, consumer newsletters, website itineraries, and blog posts, including tagging member businesses and linking to their Go Stowe listing.

Partnerships:

• Work with the Executive Director to develop and coordinate strategic partnerships that enhance organizational capacity and impact growth areas.

• Solicit partnerships that bring value to members through direct revenue, sponsorships, agreements, or events.

• Stay informed on market trends, sharing relevant information with members and staff, and applying insights to programs and policies.

• Represent the organization at community activities to enhance its profile.

Meetings:

• Attend weekly staff meetings, monthly mixers, seasonal membership meetings, and the Annual Meeting.

• Lead or facilitate member-focused discussions during meetings to ensure alignment with member needs and organizational goals.

Other Responsibilities:

• Support the Executive Director with Board of Trustees and Task Force initiatives.

• Other tasks and duties as assigned.

Minimum Qualifications and Education Required

• 3-5 years of experiencein membership management, business administration, marketing, communications, public relations, hospitality management, customer service, sales, or a related field. Experience within a nonprofit, association, or membership-based organization is highly desirable.
• Proven experience in relationship management and member engagement, demonstrating the ability to communicate effectively and build rapport with members.
• Experience in sales, marketing, or customer service roles, particularly those involving outreach, retention, and recruitment efforts.
• Familiarity with

  CRM

  (such as

  AssociationSphere

  ) is a plus.

• Strong communication, management, organizational, and interpersonal skills.

• Strategic and innovative thinker with the ability to communicate a vision and drive results.

• Proficiency in digital marketing techniques, including email marketing and social media, is often required.

• Proficient in Microsoft suite (e.g., Word, PowerPoint, Excel), social media in a business setting, analytics tools, website content management (i.e. WordPress), and photography. Experience with design programs such as Adobe Indesign and Canva is a plus.

• Must be comfortable working in a fast-paced environment.

• Must be able to work effectively independently and in a team environment.

Knowledge, Skills, and Abilities

• Enthusiasm.

• Ability to communicate effectively, both verbally and in writing.

• Ability to create a positive impression of Go Stowe while responding to members either by telephone, email, or in-person.

Other Requirements

• Normal business hours, with occasional early morning, evening, and weekend hours.

Annual starting base salary:

Commensurate with experience

Benefits:

Health care contribution up to $5,000/year, 5% commission on new membership sign-ups; 22 days of paid time off; and reimbursements for qualified expenses. There are other perks, including excursions with various activities and attractions and other immersion experiences to learn about area businesses.

To apply, please submit a resume and a cover letter to careers@gostowe.com stating your experience, how it correlates to the responsibilities and requirements of the role, and why you are interested in this position.

SAA is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other status protected by applicable law.