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Senior Manager, Social Media Content

1 month ago

London KY United States BabyCenter, LLC Full time

Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

The Opportunity

Everyday Health Group Pregnancy & Parenting is searching for a Senior Manager, Social Media Content for BabyCenter and What to Expect. You will be responsible for developing engaging, brand-building social-first content for Instagram, TikTok, Pinterest, and other platforms. An ideal candidate has 5+ years of experience as a social content creator and manager, is willing to become deeply engaged in online mom culture, and brings fresh ideas about how to connect our brands with Millennial and Gen Z women. This role reports to the Senior Director, Multi-Platform Content Strategy, and sits on a team of social media specialists and video producers.

Key Responsibilities

  1. Manage social media content calendars for BabyCenter and What to Expect, with an initial focus on Instagram and TikTok.
  2. Develop platform-relevant content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
  3. Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
  4. Collaborate with editorial leadership to develop and execute cross-platform content franchises and ensure key moments are integrated into the social media calendar.
  5. Manage Assistant Social Media Editor.

Qualifications

  1. BA/BS or equivalent experience in digital marketing, journalism, communications, or similar.
  2. 5+ years of experience in social media, preferably for a women’s lifestyle and/or pregnancy/baby brand.
  3. A strong portfolio of social-first content, including experience ideating, storyboarding, and scripting short-form videos for TikTok and Instagram Reels.
  4. Proven ability to craft brand-appropriate copy that drives action while maintaining a cohesive voice.
  5. Sound editorial judgment and media literacy skills, with the ability to follow a designated style guide and fact-check as needed.

About Everyday Health Group

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: The salary compensation for this role is $90,000 to $120,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

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