Marketing Specialist

3 days ago

Chicago IL United States WNDR Museum Full time
ABOUT WNDR

WNDR Museum is an immersive experience located in the vibrant West Loop of Chicago. Our mission is to ignite curiosity, creativity, and wonder within everyone who walks through our doors. We foster a culture of innovation, inclusivity, and endless possibilities, providing a dynamic and interactive environment for exploration.

Title: Marketing Specialist

Reports To: Senior Director of Brand & Engagement

JOB DESCRIPTION

The Marketing Specialist will be responsible for assisting the Brand & Engagement team with the day-to-day activities required to bring key brand moments to life. Responsible for supporting the team with a variety of tasks, the Marketing Specialist will be exposed to many areas of the Brand & Engagement functions, including but not limited to: social media, community engagement, strategy development, and campaign planning and execution.

Comfortable working independently on smaller projects, while also working broadly across functions to support high visibility Marketing campaigns and content.

ESSENTIAL FUNCTIONS
  • Brand Messaging: Develop compelling, consistent, and differentiated brand messaging for our website and across all marketing and communication channels.
  • External Communications: Drive all external communication efforts, including drafting our email newsletter, social media content, SMS messaging, and other engagement touch points.
  • Content Strategy & Creation: Lead the creation and distribution of high-quality content (e.g., newsletter, social media, website copy, thought leadership pieces) that reinforce our brand identity and values.
  • Campaign Management: Execute integrated marketing campaigns that drive brand awareness, engagement, and ultimately, business results like exhibit and programming ticket sales.
  • Social Media Management: Manage our social media presence, driving engagement to grow our following and foster a vibrant online community.
  • Brand Measurement: Track and analyze key brand metrics (e.g., brand awareness, sentiment, engagement) to measure the effectiveness of marketing and communication efforts. Coordinate campaign look backs and post-mortem analysis to capture learnings and insights.
  • Internal Collaboration: Collaborate with other departments to capture and showcase exciting WNDR events, exhibitions, and behind-the-scenes activities. Facilitate day-to-day execution of engagement campaigns; focusing on asset development, submitting briefs, obtaining approvals, and managing deadlines.
  • Financial Coordination: Support media billing and invoicing, liaising between vendors and the Finance department.
QUALIFICATIONS
  • Experience: 2-4+ years of experience in brand marketing, digital marketing, and/or marketing communications, with a proven track record of success in building and managing strong brands.
  • Exceptional written and verbal communication skills, with a strong command of storytelling and the ability to translate technical concepts into compelling narratives, as well as conversion copywriting.
  • Strong understanding of brand strategy, positioning, and product marketing principles.
  • Data-driven approach to digital marketing, social media, content marketing, and product launch strategies, understanding the value of marrying both analytical and creative thinking.
  • Proven project management and organizational skills.
  • Excellent interpersonal and leadership skills - can work both independently and collaboratively.
  • Proficiency in marketing and communication tools (e.g., MailChimp, Klaviyo, Braze or other email marketing platforms, social media management platforms; Nice-to-have: tools like Sprout Social or Klear).
  • Have a determined, positive, and can-do attitude that matches our team culture.
  • Bachelor's degree in any relevant field.
  • Nice to have: Experience working in high-performance environments, including but not limited to fast-growing startups and/or cultural attractions.
  • Nice to have: interest and/or skill in content and asset creation - event photography, design sense, use of tools like Adobe Express or Adobe Creative Cloud.
  • Nice to have: Utilize a tool like Monday.com for project management and collaboration.

WNDR Museum warmly welcomes people of all ages, identities, ethnicities, beliefs, religions, and backgrounds to join our team. WNDR Museum is an equal opportunity employer, fully committed to achieving an inclusive and diverse workplace and we strongly encourage nontraditional candidates to apply. We hold ourselves to our commitment and continuously strive to attract, engage, and grow with our talented team.

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