Land Analyst

2 months ago

Raleigh NC United States Dream Finders Homes Full time
Description

Land Analyst - Responsibilities and Duties:
  • Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions; participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions.
  • Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data
  • Leverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.
  • Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time.
  • Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
  • Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycle
  • Help develop a marketing attribution model
  • Generate insights and recommendations and present these to the senior management
  • Perform in-depth research and analysis regarding
    • Customer segmentation
    • Consumer behavior
  • Automate manual or sub-optimal business processes and analyses
  • Improve data culture - Identification of new data sources; improvement of current ways we use data, etc.
  • Create transparency by delivering insights everywhere make data ubiquitous through reports and insights
  • Assist with ad hoc reporting needs
  • Represent the company professionally in all internal and external interactions and communications
  • Complete all other duties as assigned by manager
  • Adhere to company safety standards and help promote a safe working environment
  • Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes

Position Standards:
  • Team player
  • Attention to detail
  • Strong research and organizational skills
  • Strong analytical and statistical skills
  • Positive Attitude
  • Strong communication skills (written and verbal)


Position Requirements:
  • Bachelor’s degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics
  • Experience in consumer insights, market research or related analytical field
  • Previous real estate work experience is preferred
  • Experience with quantitative and qualitative research methods
  • Exceptional problem solving and analytical skills
  • Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients
  • Proficiency in both Excel, Adobe PDF and Power Point
  • Love sharing consumer insights that lead to impactful changes that will grow the business
  • Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)
  • Be able to present insights from quantitative and qualitative data
  • Be able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively.
  • Creative mindset that can develop novel solutions to business problems and challenges
  • Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)

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