Market Manager
3 weeks ago
THIS IS NOT A ROLE AT FORCEBRANDS
Join our client's team and be part of an exhilarating tequila company
Our client is seeking a talented individual to take on a pivotal role in driving their brand forward.
Job Responsibilities:
- Understand and uphold AP brand objectives, story, and guidelines
- Develop and implement sales strategies to meet short- and long-term goals, grow accounts, and identify new business opportunities
- Engage with Key Accounts and prospect new accounts to drive distribution, programming, visibility, and training
- Expand distribution, depletions, and revenue across on- and off-premise channels within the territory
- Maintain regular sales contact with key customers and prospects; conduct distributor work-withs to align on brand standards
- Lead business reviews with distributors and Key Accounts, addressing needs and aligning on targets
- Collaborate with cross-functional teams to ensure smooth execution of sales plans
- Keep accurate records of distributor profiles, market activity, and pricing
- Provide regular reports and insights on market performance, growth, and key metrics to the AP Regional Sales Manager
- Submit weekly account updates, monthly calendars, and sales planners
- Manage sales budgets, including T&E and A&P, ensuring cost-effective investment and continuous ROI evaluation
- Territory: Highest Priority is Arizona, but also New Mexico and Nevada
Ideal Candidate Profile:
- Preferred 5 or more years of sales experience in the alcohol beverage industry – spirits sales preferred
- BA degree or equivalent experience
- Comprehensive understanding of how the beverage alcohol business functions, especially in the California market
- Strong sales and account management skills, with a proven track record of successfully managing a territory and achieving revenue targets
- Excellent communication and interpersonal skills to effectively engage with Key Accounts, understand their needs and build long-term relationships
- Strategic thinking and problem-solving abilities to identify client challenges, propose innovative solutions and drive business growth
- Strong negotiation and influencing skills to navigate relationships and achieve mutually beneficial outcomes
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