Physician Liaison

1 month ago

Gainesville FL United States Florida Orthopaedic Institute Full time

In this role you will:

The Physician Liaison at Florida Orthopaedic Institute drives the promotion and marketing of the organization to potential referring physicians, prospective patients, and the community at large. The PL will develop and implement the strategy for strengthening relationships with referring physicians, help to develop programs to educate the community of new programs and technology, and be the central point of contact for FOI's physician-to-physician communications.

Key Responsibilities:

Develops strategic relationships with community-based referring physician practices with the goal of volume growth and retention.
Supports, implements, and helps develop strategic marketing plans and forecasts to achieve objectives set by FOI's Executive Team and Board of Directors.
Coordinate strategy with third-party consultants to align marketing and branding of FOI to ensure the achievement of marketing objectives are met and within budget.
Prepares monthly analysis of patient volume trends, marketing results and opportunities to expand referral base (using Athena and Salesforce) and presents to marketing team and quarterly presentations with COO.
Coordinates lunches, meet & greets, continuing medical education and/or other events for physicians.
Hospital Relationships - Manage all partnerships with hospital liaisons.
Coordinates with doctors, clinical, and operational functions to ensure sufficient communication and support for marketing and outreach activities.
Visits referring physician offices with company information and promotional material to build effective referral relationships.
Analyzes referral patterns and competitive landscape to create and execute an efficient canvassing strategy, using an existing database of targeted physicians.
Coordinates and delivers professional presentations for in-services, videos, seminars, open houses, tours, and group meetings.
Functions collaboratively with management, physicians, and staff to resolve issues, understand modalities and services, meet customer expectations, and increase referrals. Responsible for communications to and from referring offices, including conflict resolution, relationship building and compliance.
Represents FOI at health fairs, medical symposia, area businesses, and medical society meetings.
Manage new physician marketing and all introductions (internally and externally).
Manage and maintain all Physician profiles for social media and hospital affiliations.
All other duties as assigned.

About You:

Bachelor's degree in Marketing, Communications, Business Administration, Healthcare, or a related field and 1-2 years of related work experience. An equivalent combination of education and experience may be qualifying.
A valid Florida Driver's License is also required, and the flexibility to work some evenings and weekends.
Able to work independently in the field, collaboratively with staff, the ability to communicate effectively verbally and in writing, demonstrated sales and customer service skills, strong analytic skills, and organizational skills.
Confidence in public speaking skills to conduct interviews on camera.
The ability to partner with other organizations to work together effectively.
Demonstrated competency in PowerPoint, Excel, and Microsoft Word, and the ability to prioritize, exercise excellent judgment, all while remaining current on relevant changes within the healthcare environment.

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