Principal Marketing Automation Manager, Urology

4 weeks ago


SC United States Boston Scientific Full time
Minimum Qualifications
  • Bachelor’s degree in business administration, marketing, IT, or related field
  • 5+ years of experience as a senior business analyst, including marketing automation campaign experience, or similar role for Salesforce implementations (or similar platform like Marketo or Eloqua)
  • 5+ years of project management experience and/or leading a cross-functional team
  • Expert knowledge in utilizing the Salesforce platform for advanced marketing campaigns; Salesforce Marketing Cloud and Sales Cloud experience preferred
  • Proficiency in utilizing Google Analytics to analyze and interpret data for informed decision-making
  • Demonstrated proficiency in data management and database concepts
  • Willingness to travel up to 20% depending on requirements; candidate should be comfortable with travel and overtime as commitment requires
Responsibilities
  • The Marketing Automation Manager will effectively advance Boston Scientific's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud and Customer Data platforms
  • This role supports the Urology business unit and will collaborate closely with the Marketing, Digital Marketing, and Integrated Communications teams with a focus on our patients/consumers
  • Define business requirements to deliver advanced email, multi-channel, and demand generation capabilities based on business unit campaign objectives
  • Drive execution of advanced email, multi-channel journeys, and lead generation and partner closely with marketing analytics team to measure performance and identify opportunities for optimization
  • Create and maintain detailed documentation – i.e. operational processes, workflows, and training
  • Collaborate with marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and manage the database from a business perspective to ensure strong data integrity and clean data
  • Support team in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability, and analytics
  • Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, Interaction Studio, ShowPad, etc.)
  • Support the creation of a ‘closed-loop marketing’ system enabling marketing investment attribution to incremental revenue impact
  • Partner with internal business teams to define business processes and system requirements that feed into the marketing automation and demand generation roadmap
  • Utilize a blend of marketing automation, data administration/management, and Salesforce implementation and management experience to provide nuanced and complex user stories and acceptance criteria to IT
  • Manage (with technology Enablement & IT teams) marketing automation technology vendor partners
  • Ensure UroPH marketing automation practices, processes, and approach are appropriately aligned with other BUs and best practices are shared
  • Play a thought-leader role by sharing knowledge and best practices with both internal and external teams
Additional Information

This opportunity is open to remote work for candidates residing beyond a commutable distance from our Marlborough, MA, or Maple Grove, MN offices. Candidates within a commutable distance to an office location will follow a hybrid work arrangement.

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