Associate Marketing Manager

2 weeks ago

Atlanta GA United States Middleby Outdoor Full time

With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe). We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence.



SUMMARY


The Associate Marketing Manager – Social Media will work with a cross-functional team that is charged with creating best-in-class content, attracting and engaging consumers, and raising brand awareness. This position requires exceptional interpersonal skills, creativity, strong written and oral communication skills with the ability to function effectively with minimal direction and drive projects to successful, timely completion.



ESSENTIAL DUTIES AND RESPONSIBILITIES


  • Develop and execute comprehensive social media strategies across platforms, while understanding our customer base and three brands (Kamado Joe, Masterbuilt and Char-Griller)
  • Write and publish post content for social media channels, including but not limited to Facebook, Instagram, X, and TikTok to drive social growth, views and engagement
  • Curate UGC and influencer content that resonates with fans and followers
  • Create reports on social media performance. Identify trends and insights. Make and implement recommendations to optimize performance
  • Develop social media campaign ideas and partner with cross-functional teams in execution
  • Creation and maintenance of social media content calendar
  • Support the Digital Marketing Director in bringing our three grilling brands to life
  • Coordinate with community management team and graphic design team to support social media initiatives, including requesting graphic design support, community FAQs, and social listening
  • Stays current with industry and social media trends, tools, innovations, and best practices
  • Be a creative thinker and problem solver with skills in collaboration and idea generation
  • Other duties as assigned


QUALIFICATIONS


  • Understanding of social media marketing, content development and how to align with business growth
  • Understanding of vertical video trends and how to maximize content for viewability
  • Expertise with social platforms including Facebook, Instagram, TikTok, X and preferably Sprout
  • Advanced-level in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Asana experience a plus
  • Video editing ability a plus
  • Experience working in a multi-brand environment is a plus
  • Writing – ability to write in a provided brand tone and voice. Experience with copywriting a plus.
  • Experience using Chat GPT is a plus
  • Ability to thrive in a fast-paced environment and adapting with flexibility
  • Ability to multi-task
  • Ability to take direction, while still using creative problem resolution skills
  • Willingness to learn new technologies and techniques
  • Ability to work collaboratively within a team
  • Self-motivated, proactive, and resourceful, with a positive, professional attitude
  • Passion to change the outdoor cooking experience and contribute to the company vision



EDUCATION/EXPERIENCE


  • 2-5 years of experience in social media marketing
  • Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising or other related field


WORK ENVIRONMENT


  • Hybrid work in office environment
  • Knowledgeable of office administration principles, practices and techniques
  • Dedicated to company and personal core values


BENEFITS

  • Competitive salary
  • Hybrid office schedule
  • Generous Paid Time Off + company paid holidays
  • Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
  • Dental and vision plans
  • Legal and supplemental insurance available
  • 401(k) Match
  • Paid parental and major medical leave
  • Company paid basic life, AD&D, short-term and long-term disability insurance
  • Employee assistance program
  • Employee discounts and rewards



ABOUT THE COMPANY


Learn more about our story and our products at www.chargriller.com, www.masterbuilt.com, and www.kamadojoe.com. Middleby Outdoor is a subsidiary of Middleby Corporation.

Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $4 billion in revenue headquartered in Elgin, IL. Sales of the company’s products are marketed under 100+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazine’s Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021.

Middleby Outdoor proudly supports diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Employment type: Fulltime, Monday - Friday

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